What You’ll Do
- Own, develop, and execute a comprehensive marketing strategy for the FloQast Certified Accountant (FCA) program—from awareness to enrollment to completion.
- Partner closely with Customer Marketing to launch creative, multi‑channel campaigns (email, in‑app, social media, webinars, contests, customer stories, and more).
- Design lifecycle campaigns that encourage customers to start the certification, maintain momentum, and finish strong within the customer lifecycle.
- Track performance and optimize campaigns using data and insights (enrollment, engagement, completion rates).
- Own and develop the strategy behind the FCA community in line with company and industry initiatives.
- Create a strong sense of community and exclusivity for FCA‑certified customers.
- Plan and host local meetups, virtual events, and exclusive roundtables for certified members.
- Develop programs and perks for certified users (swag, badges, LinkedIn assets, special access, recognition moments, etc.).
- Collaborate with internal teams to spotlight FCA members through case studies, testimonials, and social content.
- Ideate and execute broader user engagement campaigns to increase adoption and ongoing usage of FloQademy.
- Partner with Education, Product, and Customer Success teams to promote new courses, learning paths, and platform updates based on user feedback and data.
- Experiment with gamification, challenges, and incentives to make learning engaging and sticky.
- Work closely with Customer Marketing, Customer Education, Social, Events, and Customer Success teams.
- Serve as the go‑to owner for certification‑related campaigns and community initiatives.
- Align education engagement efforts with broader customer marketing, and product adoption and retention goals.
What You'll Bring
- 5-7+ years of experience in customer marketing, education marketing, certification marketing, and/or community‑focused roles (SaaS experience strongly preferred).
- Experience building and executing multi‑channel marketing campaigns, specifically around certifications.
- Strong understanding of customer journeys, engagement strategies, and retention marketing.
- Proven ability to build and scale communities (online and/or in‑person).
- Excellent project management skills with the ability to juggle multiple initiatives.
- Creative thinker who loves experimenting with new ideas while staying data‑driven.
- Strong cross-functional collaboration and communication skills—you’re comfortable working across teams.
- Passion for education, professional development, and customer advocacy.
Nice to Haves/Other
- Experience marketing certification program specifically within the fintech space.
- Familiarity with accounting, finance, or fintech audiences.
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What We Do
By automating and streamlining common accounting workflows to make them more efficient, FloQast is where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast's platform enhances the way accounting teams already work to help them operate more efficiently.
Why Work With Us
Our cloud-based, AI-enhanced software is trusted by more than 3,000 accounting teams, including those at Twilio, Gong, Instacart, and The Golden State Warriors - and still growing! We aspire to forever elevate accounting and improve both the practice and perceptions of the profession.
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Employees work remotely.
FloQast's Employee Choice policy allows employees to choose to be hybrid or remote!

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