The Field Marketing Manager will be responsible for developing and implementing in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will collaborate closely with sales, partnerships, and marketing to develop strategic, integrated field marketing programs that support our business and generate demand for our offerings. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.
This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader. Please note that this requirement is subject to ongoing review and may be adjusted in the future.
*Visa sponsorship is NOT available at this time
What You’ll Do
Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
Track and analyze key performance metrics to evaluate the success of field marketing activities.
Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
Any other tasks that may be assigned to help the company meet its goals.
What You’ll Bring
A “builder” mentality and strong collaboration skills.
3+ years of field or partner marketing is required.
3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
A track record of driving B2B sales results through field marketing programs and initiatives.
Demonstrated cross-functional marketing expertise and co-marketing experience.
Exceptional written and verbal communication skills.
Strong analytical skills matched with brand and relationship building experience.
Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
Solid understanding of the finance and accounting or the fintech ecosystem a plus.
Familiarity with Hubspot, Salesforce, Asana is preferred.
BA/BS degree; prior accounting or fintech experience or former CPA a big plus.
#BI-Hybrid
Skills Required
- Builder mentality and strong collaboration skills
- 3+ years of field or partner marketing experience
- 3-5 years of B2B marketing experience
- Track record of driving B2B sales results through field marketing programs
- Demonstrated cross-functional marketing expertise and co-marketing experience
- Exceptional written and verbal communication skills
- Strong analytical skills and brand/relationship building experience
- Successful project management and organizational skills
- BA/BS degree
- Prior B2B SaaS experience
- Familiarity with HubSpot, Salesforce, Asana
- Solid understanding of finance, accounting, or fintech ecosystem; former CPA a plus
What the Team is Saying
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FloQast Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes multiple medical plan options with some 100% employer‑paid, plus dental/vision, mental‑health access, and income‑protection coverage. Options are described as generous, with fully paid plans available for employees and in some cases families.
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Parental & Family Support — Parental support features paid leave commonly cited around 16 weeks for birthing parents, alongside fertility benefits via Carrot and a subsidized SNOO rental. Adoption assistance and broader family‑forming support are also referenced as part of the package.
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Leave & Time Off Breadth — Time away includes an unlimited PTO framework, generous vacation and sick time, and company‑wide Catch‑Up Days to recharge. Additional paid holidays and flexible time off constructs are highlighted.
FloQast Insights
What We Do
By automating and streamlining common accounting workflows to make them more efficient, FloQast is where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast's platform enhances the way accounting teams already work to help them operate more efficiently.
Why Work With Us
Our cloud-based, AI-enhanced software is trusted by more than 3,000 accounting teams, including those at Twilio, Gong, Instacart, and The Golden State Warriors - and still growing! We aspire to forever elevate accounting and improve both the practice and perceptions of the profession.
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Remote Workspace
Employees work remotely.
FloQast's Employee Choice policy allows employees to choose to be hybrid or remote!
