Product Marketing Manager, Sales Enablement-US

Join Lansweeper as a Product Marketing Manager - Sales Enablement!
About Lansweeper
Lansweeper's Technology Asset Intelligence platform helps businesses better understand, manage, and protect their IT environments. We provide actionable insights into IT estates by scanning and inventorying all devices, users, and software, ensuring organizations can optimize their technology investments while minimizing risks.
About the Role: Product Marketing Manager - Sales Enablement
As the Product Marketing Manager - Sales Enablement, you will play a critical role in leading product marketing initiatives that ensure our sales team has the tools, training, and resources needed to excel. Acting as the vital connection between product, marketing, and sales, you will align go-to-market strategies while driving initiatives that empower our sales team to effectively communicate Lansweeper's unique value proposition.
This role combines strategic vision in product marketing with hands-on execution, requiring you to create impactful sales collateral, deliver tailored training, and ensure alignment across teams. Your efforts will directly influence sales effectiveness, accelerate deal cycles, and contribute to overall revenue growth.
Key Responsibilities:

1. Sales Enablement Leadership

• Develop and execute comprehensive sales enablement strategies to empower both direct and partner (ISV & MSP) sales teams.
• Design, update, and maintain high-impact sales materials, including pitch decks, competitive analyses, value propositions, and objection-handling guides.
• Create and manage a dynamic sales playbook outlining the sales process, best practices, and templates in collaboration with Sales Operations.
• Ensure sales teams can effectively communicate the value of Lansweeper's platform to diverse customer personas and market segments.

2. Advanced Sales Training Programs

• Lead the development and delivery of tailored training programs focused on product knowledge, competitive positioning, and advanced selling techniques.
• Continuously evaluate training effectiveness and refine approaches based on performance metrics and feedback.
• Collaborate with the Readiness Team to shape Lansweeper's internal and external training academies for online, offline, and in-person formats.

3. Strategic Collaboration

• Act as the primary liaison between sales, marketing, product management, customer success, and executive leadership to ensure alignment on priorities and strategies.
• Integrate customer insights, market intelligence, and product updates into enablement materials to maximize impact.
• Partner with sales leadership to identify areas where product marketing initiatives can drive revenue growth and customer acquisition.
• Operationalize sales strategies, including product retention, upsell/cross-sell initiatives, and collaboration with Customer Success teams.

4. Program Orchestration and Optimization

• Oversee the planning, execution, and continuous improvement of enablement initiatives, ensuring timely delivery and high-quality results.
• Leverage enablement tools and platforms to streamline resource access in collaboration with IT, Readiness, and Operations teams.
• Support global sales enablement rollouts during product releases and launches.
• Define and track key performance indicators (KPIs) to measure the success of product marketing and enablement programs and present actionable insights to leadership.

Job Requirements

• Bachelor's or Master's degree (MBA preferred).
• 5+ years of experience in product marketing, sales enablement, or a related field.
• 2+ years of experience in a SaaS environment.
• Proven track record of developing and implementing successful sales enablement and product marketing programs, ideally in B2B or SaaS.
• Experience collaborating with executive stakeholders and cross-functional teams to achieve business objectives.
• Deep understanding of sales processes, buyer personas, and customer journeys.
• Exceptional written and verbal communication skills, with a focus on storytelling and influencing at all levels.
• Proficiency in marketing and training platforms, CRM tools (e.g., Salesforce), and sales methodologies (e.g., MEDDPICC, SPICED).
• Strong analytical and project management skills with the ability to prioritize and deliver multiple projects simultaneously.

Our Offer You Can't Refuse

• Flexibility is key! Work efficiently by utilizing our flexible working hours and the option to work from home.
• Join an international company where you'll have the opportunity to travel and meet your colleagues at great (teambuilding) events at least once a year.
• Collaborate with passionate and driven colleagues every day.
• Accelerate your career: new opportunities are right around the corner.

US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee based on race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.