Paid Marketing Specialist

Posted An Hour Ago
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Chicago, IL, USA
Hybrid
60-80 Hourly
Mid level
HR Tech • Other • Productivity • Social Impact • Software
Hireology is hiring software purpose-built for business’ specific needs and challenges.
The Role
The Paid Marketing Specialist will manage and optimize paid media campaigns across various platforms, focusing on driving qualified leads and effectively managing budgets and performance metrics.
Summary Generated by Built In

Paid Media Specialist (Contract)

Hireology  •  Chicago, IL  •  Hybrid  •  Contract

About Hireology

Hireology’s technology empowers businesses to build great teams. Over the last 15 years, we have grown from a startup to a market-leading organization with 130 team members and an award-winning culture. 13,000 businesses trust Hireology to help them hire across automotive, healthcare, and hospitality. Rated number one in ATS user satisfaction on G2. Trusted by 1 in 4 automotive dealerships nationwide. 2025 was a record year. 2026 has already produced our most significant product launches.

About the Role

Hireology is seeking a contract Paid Media Specialist to own the day-to-day execution and optimization of our paid media program, across LinkedIn, Google Ads, and display/programmatic channels. You’ll work directly with the Senior Manager of Digital Marketing and be responsible for driving a qualified pipeline through paid channels.

This is a hands-on execution role. You’ll be expected to hit the ground running: auditing what’s in place, identifying quick wins, and managing campaigns with minimal ramp time. If you’re motivated by pipeline contribution and not just impressions and clicks, this is the right engagement.

Scope of Work
  • Own paid campaign execution: own paid campaign execution across LinkedIn Campaign Manager, Google Ads, and programmatic/display platforms, from setup and targeting to ongoing optimization
  • Manage budget pacing and bidding strategy: manage budget pacing and bidding strategy, ensuring spend is allocated efficiently toward pipeline and revenue goals
  • Build and test audience segments: build and test audience segments using first-party data, intent signals from 6Sense, and platform-native targeting to reach in-market accounts across Hireology’s core verticals
  • Design and execute A/B tests: design and execute A/B tests on ad copy, creative, landing pages, and audience segments, documenting results, and flagging what should be scaled
  • Maintain conversion tracking and UTM hygiene: maintain conversion tracking and UTM hygiene in partnership with Operations, ensuring accurate attribution from click to closed deal
  • Provide creative direction: provide creative direction to internal content and design resources for channel-specific ad assets
  • Surface platform updates and emerging tactics: surface platform updates and emerging tactics relevant to our channels and audience
What We’re Looking For

Required

  • 2–4 years of hands-on paid media experience, including both paid search and paid social
  • Demonstrated ability to manage budget and optimize toward pipeline or revenue KPIs and not just vanity metrics
  • Strong working knowledge of GA4, UTM strategy, and conversion tracking
  • Proven ability to ramp quickly and work independently with light oversight
  • Experience in generating performance reports and translating data into clear optimization decisions
  • Familiarity with HubSpot or a comparable marketing automation platform for lead tracking and attribution
  • Experience with ABM or intent platforms (6Sense, Demandbase, or similar)

Nice to Have

  • Basic Google Tag Manager experience for pixel and tag management
  • B2B SaaS or vertical SaaS background
  • Exposure to Salesforce for opportunity attribution and reporting
Engagement Details
  • Contract Duration: 3-6 months
  • Location: Chicago (Hybrid Schedule)
  • Reports to: Senior Manager, Digital Marketing
  • Compensation: $60–$80 (Hourly Rate)

 

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.

 

Skills Required

  • 2-4 years of hands-on paid media experience, including both paid search and paid social
  • Demonstrated ability to manage budget and optimize toward pipeline or revenue KPIs
  • Strong working knowledge of GA4, UTM strategy, and conversion tracking
  • Proven ability to ramp quickly and work independently
  • Experience in generating performance reports and translating data into clear optimization decisions
  • Familiarity with HubSpot or a comparable marketing automation platform
  • Experience with ABM or intent platforms (6Sense, Demandbase, or similar)

What the Team is Saying

Camilla Ward
Brian O'Shea
Tiffany Czerwinski
Dani Harper
Chris Meingast

Hireology Compensation & Benefits Highlights

  • Healthcare Strength Medical, dental, and vision coverage begins on day one, complemented by monthly paid mental-health days and access to counseling resources and Calm. Wellness supports like discounted or onsite gym access further reinforce the health offering.
  • Leave & Time Off Breadth Unlimited PTO is paired with paid sick days, paid holidays, and two paid volunteer days each year. A dedicated monthly paid mental-health day adds structured rest on top of flexible time off.
  • Parental & Family Support Paid parental leave, family medical leave, and childcare support are highlighted, with an onsite mother’s room available at HQ. These elements signal attention to family needs during key life stages.

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The Company
HQ: Chicago, IL
150 Employees
Year Founded: 2010

What We Do

Over the last 15 years, we’ve grown from a startup to a market-leading organization with over 150 team members, and we’ve created an award-winning culture that makes this company an amazing place to work. We've been ranked on multiple best places to work lists including the 2026 BuiltIn Chicago rankings.

Why Work With Us

Hireology offers an accountable, exciting, fast-paced, and inclusive work environment where overperformance is rewarded with opportunity. Our culture is intentional. There is a reason behind everything that we do and who we are and that reason is to help our employees and our company grow.

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Hireology Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQChicago, IL
Unique office space in one of Chicago’s most iconic buildings, the historic Marshall Field department store, and the current Macy’s flagship store in Chicago’s loop.

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