We're opening a new Marketing Business Analyst position to strengthen data-driven go-to-market decision-making and accelerate pipeline generation.
This role operates at the crossroads of Marketing, Revenue Operations, Data and BI, and Sales - acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.
Your goal: deliver trustworthy, actionable marketing analytics that improve conversion rates and pipeline velocity from Lead → MQL → Opportunity → Closed Won over the next 6-12 months.
Challenge
The main challenges you'll face are:
- Building consistent, unified views of marketing data across multiple tools and teams
- Translating analytics into clear, actionable insights for leadership decision-making
- Driving ROI improvements through smarter budget allocation and funnel optimisation
Key Responsibilities
- Own recurring marketing performance reporting : weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck
- Deliver clear narrative insights on what's working, what's not, and why - by region, GTM motion, channel, and campaign
- Analyse funnel performance (Lead → MQL → SQL → Opportunity → Closed Won), identify drop-offs, bottlenecks, and coordinate fixes
- Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources
- Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV
- Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes
- Partner with Marketing Ops, RevOps, and BI teams to improve tracking, dashboards, attribution, and data quality
- Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing-critical views
- Drive self-service analytics enablement by designing user-friendly dashboards and running workshops or office hours
Key Requirements
Hard skills:
- Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS
- Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)
- Proficiency in SQL and manipulating large datasets from multiple sources
- Knowledge of Salesforce , Pardot , Salesforce Data Cloud , and web analytics (GA4, Google Tag Manager)
- Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics
- Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)
- Bachelor's or Master's degree in Business Analytics, Marketing, Data Science, or related field
Soft skills:
- Analytical, structured thinker with exceptional problem-solving and attention to detail
- Excellent storytelling with data - turning complex insights into actionable executive narratives
- Highly collaborative across Marketing, Sales, RevOps, and BI , influencing without direct authority
- Autonomous, organised, and results-driven, with a bias toward continuous improvement
Our Offer
- Competitive salary aligned with market benchmarks
- Benefits package adapted to local regulations
- Career growth and continuous learning opportunities
- Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)
- Collaborative, global team environment across Europe and North America
Company Info
Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets - including software - across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency.
Trusted by over 20,000 customers - including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia - Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.
Our culture is built on four values:
- One Team - united across boundaries
- We Care - customers and people at the center
- We Grow - learning, sharing, improving
- We Deliver - focusing on what truly matters
Team Info
You'll join our cross-functional Growth Operations team , working closely with Marketing, RevOps, Data Engineering, and Sales Operations .
Team size: approximately 4-6 professionals, distributed across Europe and North America .
Call to Action
Ready to join us? Click Apply now or share this role with someone in your network.
US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws .
What the Team is Saying
Lansweeper Compensation & Benefits Highlights
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Parental & Family Support — Policies include generous paid parental leave for primary and secondary caregivers, with job-protected family medical leave where eligible. This signals meaningful support for major life events alongside maintained health coverage.
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Leave & Time Off Breadth — Offerings include generous PTO plus personal days, paid holidays, sick leave, and bereavement. This breadth points to a comprehensive time-off framework that supports work-life balance.
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Strong & Reliable Incentives — Compensation programs include performance bonuses, President’s Club recognition, and trip- or cash-based rewards that add upside beyond base pay. Equity and employee stock purchase options are also highlighted as part of the total rewards.
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What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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