Lansweeper is scaling rapidly, and our global marketing engine requires a detail-driven Marketing Automation Specialist to power campaign execution and data accuracy across systems. As our hands-on expert in Marketing Cloud Account Engagement (Pardot) and Salesforce CRM , you'll ensure flawless campaign builds, accurate lead routing, and strong marketing attribution - directly impacting pipeline generation and revenue growth.
In your first year, you will focus on:• Delivering high-quality campaign execution across Pardot and Salesforce • Strengthening lead routing, attribution accuracy, and nurture automation • Enabling the marketing team to generate qualified pipeline through scalable automation
Challenge
The main challenges you'll face are:• Maintaining cross-platform data integrity between Salesforce, Marketing Cloud Account Engagement (Pardot), and reporting dashboards• Managing multiple campaign builds and Jira tickets while meeting SLAs• Continuously improving workflows, QA processes, and automation scalability
Key Responsibilities• Build, QA, and launch email campaigns, landing pages, and nurture programs in Marketing Cloud Account Engagement (Pardot) • Manage event lead imports, routing, and campaign association in Salesforce, ensuring proper deduplication and attribution• Maintain campaign data hygiene including UTM governance, tracking validation, and recurring audits• Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA• Troubleshoot Salesforce-Pardot sync errors and data discrepancies• Maintain documentation: naming conventions, SOPs, QA checklists, and process improvements• Report on campaign performance and identify automation optimization opportunities• Leverage Salesforce Einstein and AI features (send-time optimization, generative AI, engagement scoring) to enhance personalization and performance
Key Requirements
Hard skills • 2+ years of experience in B2B marketing automation, campaign operations, or marketing operations • Hands-on expertise in Marketing Cloud Account Engagement (Pardot) • Strong working knowledge of Salesforce CRM (Leads, Campaigns, Reporting)• Experience with lead attribution, UTM tracking, list segmentation, and data management • Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools
Soft skills • Strong organizational skills with a meticulous QA mindset • Clear communicator able to collaborate with global marketing stakeholders (US & Europe)• Proactive, solution-oriented, and focused on continuous improvement
Our Offer • Competitive salary according to industry benchmarks• Career growth & learning opportunities• Hybrid working environment• Company events and perks
Company Info
Lansweeper is the AI Cyber Asset Intelligence platform that provides the trusted, continuously validated asset intelligence IT and Security teams rely on to coordinate decisions, scale automation, and reduce risk across the cyber estate.
Modern IT and Security teams are being asked to move faster, automate more, and prove control - all at the same time. Yet too many critical decisions and workflows are still grounded in fragmented or static asset data. Without a shared, continuously validated foundation, teams cannot confidently coordinate, automate, or reduce risk at scale. Lansweeper solves this by turning raw asset data into a living source of truth that both teams can safely act on.
We help organizations:• See - Complete, continuously validated visibility across IT, OT, cloud, IoT, and hybrid environments• Know - Enriched asset context with lifecycle, risk, and collective intelligence so teams understand what matters and why• Act - A continuously accurate, shared foundation that empowers teams to coordinate remediation, drive automation, and enforce policy - safely and at scale
From universal asset discovery to AI-powered intelligence, Lansweeper gives IT and Security the shared foundation they need to operate - and act - with confidence in an increasingly complex world.
Our culture is built on four values:• One Team - united across boundaries• We Care - customers and people at the centre• We Grow - learning, sharing, improving• We Deliver - focusing on what truly matters
Team Info
You'll join the Global Marketing Team , working closely with Campaign Managers, Demand Generation, and Marketing Operations stakeholders.
Team size: Global team distributed across the US and Europe.
Call to Action
Ready to join us? Click Apply now or share this role with someone in your network.
What the Team is Saying
Lansweeper Compensation & Benefits Highlights
-
Parental & Family Support — Policies include generous paid parental leave for primary and secondary caregivers, with job-protected family medical leave where eligible. This signals meaningful support for major life events alongside maintained health coverage.
-
Leave & Time Off Breadth — Offerings include generous PTO plus personal days, paid holidays, sick leave, and bereavement. This breadth points to a comprehensive time-off framework that supports work-life balance.
-
Strong & Reliable Incentives — Compensation programs include performance bonuses, President’s Club recognition, and trip- or cash-based rewards that add upside beyond base pay. Equity and employee stock purchase options are also highlighted as part of the total rewards.
Lansweeper Insights
Similar Jobs
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
Gallery
Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
