Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
We're looking for a founding sales leader to drive advisor growth across international markets. This is a high-impact opportunity for a player-coach.
Reporting to the Head of International Markets, you’ll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up.
This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.
Key ResponsibilitiesAdvisor Sales & Acquisition- Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff
- Service high-value inbound leads through sales calls, webinars, and informational sessions
- Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)
- Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team
- Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)
- Represent Fora at international events and industry gatherings
- Manage, coach, and inspire a growing Business Development team (~3 BDRs)
- Set clear targets, track performance, and provide ongoing feedback and development
- Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets
- Model best practices through hands-on selling and active deal involvement
- Hire and onboard additional team members as the international funnel scales
- Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports
- Build and refine sales sequences, email templates, and call scripts for different international markets
- Track team performance metrics and identify where leads are dropping off in the funnel
- Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand
- Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows
- Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests
- Act as the voice of international leads, sharing insights to inform product and operational decisions
- Collaborate with International Operations on localization, compliance, and market-specific needs
- 4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
- 1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
- Demonstrated success converting high-value inbound leads through consultative selling
- Experience working with CRM platforms such as HubSpot or Salesforce
- Fluency in English and at least one additional language (multilingual strongly preferred)
- Comfortable working across European and Asian time zones as needed
- Strong relationship-building and communication skills
- Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance
- Fluency in multiple languages (2+ languages ideal)
- Experience selling into international markets (e.g., EMEA, LATAM, APAC)
- Background in a startup, student venture, or international business environment
- Exposure to travel industry sales or working with independent contractors/consultants
- Founding sales leader for international markets: You'll be the first dedicated international sales leader, shaping how Fora acquires advisors globally
- Uncapped earning potential: Meaningful variable compensation tied directly to advisor sign-ups — high performers can significantly exceed OTE
- Build a team from the ground up: Hire, coach, and develop the international BDR team as Fora scales
- Work with travel-obsessed prospects: Every conversation is with someone passionate about travel — energizing, mission-driven work
- Best-in-class technology and AI tools: Leverage cutting-edge tools to sell smarter and faster
- High-growth startup environment: Be part of Fora's rapid international expansion with equity upside
This is a sales leadership role with meaningful variable pay tied to advisor acquisition performance. Compensation for this role varies based on experience, with an indicative range of $110,000–$125,000 base + performance bonus + equity. On-target earnings (OTE) at 100% quota: $150,000–$180,000. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- 4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
- 1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
- Demonstrated success converting high-value inbound leads through consultative selling
- Experience working with CRM platforms such as HubSpot or Salesforce; manage HubSpot day-to-day
- Fluency in English and at least one additional language
- Comfortable working across European and Asian time zones as needed
- Strong relationship-building and communication skills
- Data-driven mindset: track funnel metrics, identify trends, and use insights to improve performance
- Authorization to work in the United States for full-time NYC-based roles (Fora cannot sponsor US work authorization)
- Fluency in multiple languages (2+ languages ideal)
- Experience selling into international markets (e.g., EMEA, LATAM, APAC)
- Background in a startup, student venture, or international business environment
- Exposure to travel industry sales or working with independent contractors/consultants
- Experience with international communication tools (Intercom, WhatsApp for Business, WeChat) and implementing them
Fora Compensation & Benefits Highlights
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Healthcare Strength — Core coverage for HQ employees includes medical, dental and vision insurance, alongside life and disability insurance. Wellness add‑ons like Wellhub and commuter benefits reinforce a solid health benefits package.
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Leave & Time Off Breadth — Time off is described as unlimited PTO with paid holidays and a “work from anywhere” allowance for three weeks per year. This signals generous flexibility around time away from work.
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Pay Growth & Progression — Advisor compensation has clear tiers: a 70/30 split to start, moving to 80/20 at $300k in calendar‑year sales and up to 90/10 at $2M+. Higher tiers also unlock added program benefits such as FAM eligibility, TA rates, and lead programs.
Fora Insights
What We Do
Fora is a technology company empowering the next generation of entrepreneurs. We build the platform that is changing travel - AI woven through every part of the advisor's workflow, plus global supplier relationships, training, and more, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential. The best work here comes from people and technology at their best, together. We're backed by Thrive, Insight, and Forerunner, and named to TIME's 100 Most Influential Companies of 2026. Come build something that hasn't existed before.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
