Global Head of Organic Discovery, Square

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Square Organic Discovery team is a hyper-effective, integrated growth engine. As the Global Head of Organic Discovery, you will lead the strategic vision of our organic search portfolio, inclusive of AEO/GEO and ASO, to engage sellers through acquisition. You will be responsible for driving search visibility, quality traffic and ultimately revenue growth as we navigate the changing nature of consumer behavior, market landscape and the broadening definition of 'search'. This role requires team leadership, strong XFN partnership and deep expertise, with a strong emphasis on performance, experimentation, and continuous optimization.
This position offers a unique opportunity to lead organic discovery into its next chapter. You will diversify our organic channel mix, testing into new channels and tactics to capture demand beyond traditional Google search. You will drive strategy, establish clear priorities, bring that vision to life, and achieve measurable outcomes. Your leadership will lead to effective acquisition, thereby enhancing seller success and benefiting both our sellers and Square.
You Will

• Own global organic discovery strategy inclusive of and beyond traditional search to drive sustainable revenue growth; channels include Google, YouTube, TikTok, Amazon, Reddit and App Stores
• Drive measurable search visibility/ranking and traffic through strategies and tactics that align Square content topics and solutions with seller expectations and behaviors
• Ensure foundational excellence across our site with a deep focus on technical integrity and semantic relevance, creating a web experience that's optimized for discoverability and long-term growth
• Proactively manage and optimize strategic roadmap, maximizing impact, strengthening operations and allocating resources effectively
• Ensure channel orchestration for a cohesive integrated experience in partnership with Paid
• Lead, mentor and inspire a team of experts, as well as agencies and partners with clarity, urgency and high expectations
• Partner with Marketing Analytics and Data Science to improve and evolve measurement frameworks for organic discovery, measuring visibility, engagement, and conversion across funnel stages, including emerging AI-driven search experiences
• Partner with global and regional leads to tailor approaches by market and audience, bringing Square's value proposition effectively to our sellers
• Build and nurture partnerships with stakeholders, business leaders and cross-functional teams, organic social, paid, content, web, retail, operations, data science and analytics

You Have

• 10+ years of experience in SEO and organic growth, with deep expertise across technical SEO, content strategy, and the evolving search landscape (AEO, GEO, AI-driven, and multimodal search)
• 5+ years in marketing leadership with experience managing a team of specialists
• Deep understanding of search engine mechanics (e.g., crawling, indexing, ranking systems) and the evolving discovery ecosystem (e.g., AI-driven search, ecommerce platforms, multimodal and entity-based discovery)
• Experience with ASO principles and strategies to maximize mobile app discoverability and conversion in stores like the Apple App Store and Google Play
• Knowledge of web production processes, including scoping, asset readiness, implementation, QA, and deployment
• Strong analytical mindset with understanding of marketing attribution and full funnel optimization
• Experience communicating and influencing at all organizational levels, including C-Suite

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$239,600 - $359,400 USD
Zone B:
$239,600 - $359,400 USD
Zone C:
$239,600 - $359,400 USD
Zone D:
$239,600 - $359,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.