Profitability:
Square gross profit increased year over year in 2025 and again in recent quarters, with gains driven by processing, software, and financial solutions like Square Loans. Filings indicate this momentum continued into 2026, with growth excluding hardware also improving.
Strong Market Position & Advantage:
Square is described as a leader in small-business POS and commerce, serving millions of sellers and processing a very large volume of payments. Industry recognition and scale suggest durable competitive positioning in its core segments.
Market Expansion:
International payment volume is growing faster than the U.S., and sectors such as food and beverage led recent gains. Seller acquisition accelerated late in 2025, indicating widening reach across geographies and customer segments.
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