Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
We’re seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up— powered by Fora’s AI-enabled platform, supplier relationships, and infrastructure—and to prove out a model that Fora intends to replicate across other travel niches.
The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we're open to candidates with deep passion for another travel niche—the right operator wins over the specific vertical.
Key ResponsibilitiesAgency Building and Performance:
- Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
- Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
- Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
- Track and report on agency performance (advisor activity, booking volume, and business growth).
- Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Strategy and Operations
- Define the agency’s positioning, focus areas, and go-to-market strategy.
- Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
- Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs
- 5-7 years professional experience
- Demonstrated P&L ownership
- Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
- Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
- Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
- AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
- Ability to work in the U.S.
- MBA or other advanced degree
- Experience in a high-growth startup or technology-enabled business
- Familiarity with the host agency model
- An existing network that extends into adventure-adjacent communities
Compensation for this role varies based on experience, with an indicative range of $160K–$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- 5-7 years professional experience
- Demonstrated P&L ownership
- Genuine passion for travel (ideally adventure)
- Strong management and leadership skills, including recruiting and developing non-traditional talent
- Entrepreneurial mindset; comfortable building from scratch and operating with minimal infrastructure
- AI-forward and growth-minded; comfortable leveraging new tools and technology
- Ability to work in the U.S.; authorization required
- MBA or other advanced degree
- Experience in a high-growth startup or technology-enabled business
- Familiarity with the host agency model
- Existing network in adventure-adjacent communities
Fora Compensation & Benefits Highlights
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Healthcare Strength — Core coverage for HQ employees includes medical, dental and vision insurance, alongside life and disability insurance. Wellness add‑ons like Wellhub and commuter benefits reinforce a solid health benefits package.
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Leave & Time Off Breadth — Time off is described as unlimited PTO with paid holidays and a “work from anywhere” allowance for three weeks per year. This signals generous flexibility around time away from work.
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Pay Growth & Progression — Advisor compensation has clear tiers: a 70/30 split to start, moving to 80/20 at $300k in calendar‑year sales and up to 90/10 at $2M+. Higher tiers also unlock added program benefits such as FAM eligibility, TA rates, and lead programs.
Fora Insights
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What We Do
Fora is a technology company empowering the next generation of entrepreneurs. We build the platform that is changing travel - AI woven through every part of the advisor's workflow, plus global supplier relationships, training, and more, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential. The best work here comes from people and technology at their best, together. We're backed by Thrive, Insight, and Forerunner, and named to TIME's 100 Most Influential Companies of 2026. Come build something that hasn't existed before.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
