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We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
We are seeking a highly motivated, mission-driven sales leader to serve as our Director of Strategic Partnership Growth. In this critical role, you will take ownership of expanding mental health access and driving patient visit volume by closing and scaling high-impact partnerships with health plans, EAPs, and strategic healthcare partners. As a strategic seller and persuasive communicator, you will build deep, trust-based relationships, advocate for our innovative care model, and play a central role in advancing health equity and improving behavioral outcomes for thousands of individuals.
Required Qualifications
10+ years of healthcare business development or quota-carrying sales experience
5+ years managing complex, long-cycle strategic sales processes
Deep knowledge of the U.S. healthcare ecosystem and funds flow, particularly regarding health plans, EAPs, and self-insured employers
Proven ability to engage C-suite healthcare executives, driving end-to-end deal origination, outreach, and discovery
Ability to travel 25%
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Direct experience in B2B behavioral health, mental health solutions, or digital health business development
Proven track record of selling directly into health plans, EAPs, or strategic partner organizations, with strong command of health plan economics
An active network of senior decision-makers and C-suite relationships within major health plans and payor organizations
Familiarity with value-based care contracts, risk-sharing arrangements, and alternative payment structures
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Skills Required
- 10+ years of healthcare business development or quota-carrying sales experience
- 5+ years managing complex, long-cycle strategic sales processes
- Deep knowledge of the U.S. healthcare ecosystem and funds flow, especially health plans, EAPs, and self-insured employers
- Proven ability to engage C-suite healthcare executives and drive end-to-end deal origination, outreach, and discovery
- Must be based in the United States (not hiring in Hawaii)
- Direct experience in B2B behavioral health, mental health solutions, or digital health business development
- Proven track record selling directly into health plans, EAPs, or strategic partner organizations with strong command of health plan economics
- Active network of senior decision-makers and C-suite relationships within major health plans and payor organizations
- Familiarity with value-based care contracts, risk-sharing arrangements, and alternative payment structures
What the Team is Saying
Rula Compensation & Benefits Highlights
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Healthcare Strength — Employer-sponsored medical, dental, and vision coverage, along with mental health benefits and EAP access, are core parts of the package for corporate/W‑2 roles. Additional options like HSA/FSA, life and disability insurance, and wellness stipends are also included.
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Leave & Time Off Breadth — Two company‑wide shutdown weeks each year for self‑care complement generous or unlimited PTO, paid holidays, sick time, and bereavement leave. Remote‑first work with home‑office support further reinforces work‑life balance.
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Parental & Family Support — Paid parental leave is offered for birthing and non‑birthing parents, including adoptive and foster parents. Family medical leave is provided in line with FMLA guidelines.
Rula Insights
What We Do
Our mission is to create a world where every person can access high-quality mental health care. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We’re building the future of mental health care; a comprehensive behavioral health solution that helps every person access high quality care from a licensed professional, at a time that works for them and at a cost they can afford. Our approach to care is evidence-based, outcome-driven and compassionate. We empower our exceptional provider network to track progress throughout the care journey to ensure clients achieve their full potential.
Why Work With Us
As a remote company, we're intentional about the culture we're building. We write things down, we communicate clearly, we follow-up, and we follow-through. We have high expectations for our team, and empower individuals with a high degree of trust and autonomy. In turn, we expect that individuals operate with a sense of ownership in everything.
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Rula Offices
Remote Workspace
Employees work remotely.
We do not have any offices and are a 100% remote company, with select Sales roles that have local travel requirements.
