Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Fora is seeking a Director of Sales to lead our sales organization across inbound & outbound motions. This role will build & establish the foundation for our outbound sales motion by hiring and developing the first team of Account Executives, creating the outbound sales playbook, and building the processes needed to scale a high-performing, quota-carrying team.
The Director of Sales will inherit an inbound sales team while building Fora's outbound motion from the ground up — with no existing playbook, team, or precedent to lean on. This is an opportunity for a hands-on, entrepreneurial sales leader who thrives on creating new opportunities, developing talent, and driving measurable GMV growth. Based in New York, this role reports to the Chief Marketing & GTM Officer and will play a critical role in accelerating Fora's next phase of growth.
Key Responsibilities- Own building Fora's outbound motion from scratch — figure out what works through trial and error, since there's no existing playbook, team, or precedent to inherit.
- Develop a vision for team structure and a hiring plan for both the outbound AE org and the existing BDR team, sequenced against business goals and quota achievement rather than a fixed headcount plan.
- Hire, onboard, and develop the first team of outbound Account Executives, establishing a high-performance sales culture rooted in accountability, execution, and continuous improvement.
- Coach and mentor the existing BDR team alongside the new AE org, raising the bar on their performance and bringing the same rigor and excellence to both.
- Build a structured coaching and development framework — call reviews, skill-building curricula, ramp plans, and performance feedback loops — that turns reps into top performers and gives the team a clear path to grow their careers at Fora.
- Design compensation structures and quota frameworks for the AE team, calibrated to drive GMV growth and aligned with company economics — including ramp-quota curves and backstop approaches for periods when targets are still unproven.
- Get creative with outbound outreach — test channels, messaging, and lead-working approaches to figure out what converts, then codify what works into the playbook.
- Design, implement, and continuously refine the outbound sales playbook, including prospecting strategies, sales processes, performance metrics, and operating rhythms.
- Partner closely with RevOps to build funnel reporting and instrument the input metrics (activity, connects, conversion by stage) needed to manage and calibrate a brand-new motion.
- Partner closely with Marketing and cross-functional stakeholders to build a repeatable outbound engine that drives qualified pipeline and sustainable GMV growth.
- Lead the team to consistently achieve and exceed quota while using data and performance insights to improve execution and inform future growth.
- Build scalable sales processes that enable the organization to grow efficiently as the team expands.
- Establish Fora as a destination for top sales talent — building a culture, career path, and reputation that makes the best reps want to join and grow their careers here.
- Demonstrated success building and leading outbound sales teams in high-growth, revenue-focused organizations — ideally where GMV or marketplace revenue was the core metric.
- A strong problem-solver comfortable being the first person to figure something out — building processes, systems, and reporting from scratch rather than inheriting them.
- Experience hiring, coaching, and developing quota-carrying Account Executives, including designing the coaching frameworks and enablement systems that ramp new hires into top performers.
- Experience coaching and elevating an existing team's performance, not just building a new one from scratch.
- Experience designing compensation plans and quota models — including ramp-quota structures and backstop comp for new markets or motions — that directly drive revenue or GMV growth.
- Experience partnering with RevOps/Sales Ops to build funnel reporting, operating cadences, and the metrics needed to manage a team without historical benchmarks.
- A strong hunter mentality and entrepreneurial drive — proven experience building a sales motion with no existing playbook, not just running one someone else built.
- Experience selling to small and medium-sized businesses, ideally in high-volume or transactional sales environments.
- Experience building or scaling outbound sales motions and developing repeatable sales processes from the ground up.
- Excellent leadership, communication, and execution skills, with the ability to build culture, motivate teams, and drive results in a fast-paced, ambiguous environment.
- This role is based in New York and requires regular in-office collaboration.
- Experience building outbound sales organizations during periods of rapid company growth.
- Experience at high-growth technology companies serving SMB customers.
- Experience transitioning organizations from inbound-led sales to a more mature outbound motion.
- Experience building lead scoring or qualification models to prioritize highest-quality leads.
- Track record of building a sales team's employer brand and culture strong enough to become a magnet for top sales talent.
Compensation for this role varies based on experience, with an indicative range of 175K–$200K + OTE and equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- Demonstrated success building and leading outbound sales teams in high-growth, revenue-focused organizations
- Proven ability to build outbound sales motion from scratch and operate with a hunter mentality
- Experience hiring, onboarding, and developing quota-carrying Account Executives
- Experience coaching and elevating performance of existing sales/BDR teams
- Experience designing compensation plans and quota models, including ramp-quota structures and backstop comp
- Experience partnering with RevOps/Sales Ops to build funnel reporting and operating cadences
- Experience selling to small and medium-sized businesses, ideally in high-volume or transactional environments
- Experience building and scaling repeatable outbound sales processes and playbooks
- Strong leadership, communication, and execution skills in fast-paced, ambiguous environments
- Role is based in New York and requires regular in-office collaboration
- Authorization to work in the United States without sponsorship
- Experience building outbound sales organizations during periods of rapid company growth
- Experience at high-growth technology companies serving SMB customers
- Experience transitioning organizations from inbound-led sales to a mature outbound motion
- Experience building lead scoring or qualification models to prioritize high-quality leads
- Track record of building a sales team's employer brand and culture to attract top talent
Fora Compensation & Benefits Highlights
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Pay Growth & Progression — Compensation for advisors includes a tiered commission split that increases with higher annual bookings, creating clear pathways to higher take‑home pay. Top performers are positioned to achieve strong earnings potential when they build significant sales volume.
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Healthcare Strength — Employees are offered comprehensive medical, dental and vision coverage, alongside life and disability insurance. This breadth of core health benefits supports financial protection beyond base pay.
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Leave & Time Off Breadth — Employees have unlimited PTO, paid holidays, and dedicated work‑from‑anywhere weeks that provide substantial time‑off flexibility. This scope of leave supports work‑life balance in a hybrid/remote setup.
Fora Insights
What We Do
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions. Our platform combines innovative technology with the human touch, offering: Best-in-class training programs to help agents develop expert knowledge, no matter their starting point. A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences. Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning. Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings. Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
Gallery
Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
