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We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance.
You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening ICP, improving economics, and making sure the team has a plan they trust and can execute against.
The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.
Required Qualifications
10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
3+ years of people management experience
Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews
Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience with B2B healthcare GTM motions
Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)
Experience in a startup or high-growth, agile environment with shifting priorities
Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
Experience supporting or running ICP tests and translating results into coverage or playbook changes
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Skills Required
- 10+ years of experience across revenue functions
- 5+ years in Sales Operations, Revenue Operations, Strategy, or related go-to-market roles in B2B or B2B2C businesses
- 3+ years of people management experience
- Experience building and owning go-to-market plans, including targets, quotas, territories, coverage models, or return-on-execution models, for SMB and mid-market sales teams
- Strong analytical skills, including forecasting models, funnel analysis, raw data interpretation, and pipeline reviews
- Excellent written and verbal communication, including executive-ready narratives and presentations
- Experience translating business trade-offs to non-technical audiences
- Cross-functional experience with Sales, Marketing, Finance, and Product
- Experience with B2B healthcare go-to-market motions
- Experience in a multi-channel go-to-market environment, such as inbound, outbound, or partner channels
- Experience in a startup or high-growth agile environment
- Expertise with Salesforce or an equivalent CRM
- Experience with basic business intelligence tools such as Looker, Tableau, Hex, or Power BI
- Experience supporting or running ideal customer profile tests and applying results to coverage or playbook changes
What the Team is Saying
Rula Compensation & Benefits Highlights
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Healthcare Strength — Benefits for W‑2 employees include medical, dental, and vision insurance, mental health support via EAP, and options such as HSA/FSA, life, and disability coverage. Feedback suggests this breadth is strong for a remote‑first healthtech employer.
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Leave & Time Off Breadth — Time‑off policies highlight flexible PTO alongside two company‑wide shutdown weeks each year for self‑care. Feedback suggests these practices support sustained work‑life balance.
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Parental & Family Support — Paid parental leave is available for birthing, non‑birthing, adoptive, and foster parents. Feedback suggests the scope of leave is a notable advantage for eligible employees.
Rula Insights
What We Do
Our mission is to create a world where every person can access high-quality mental health care. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We’re building the future of mental health care; a comprehensive behavioral health solution that helps every person access high quality care from a licensed professional, at a time that works for them and at a cost they can afford. Our approach to care is evidence-based, outcome-driven and compassionate. We empower our exceptional provider network to track progress throughout the care journey to ensure clients achieve their full potential.
Why Work With Us
As a remote company, we're intentional about the culture we're building. We write things down, we communicate clearly, we follow-up, and we follow-through. We have high expectations for our team, and empower individuals with a high degree of trust and autonomy. In turn, we expect that individuals operate with a sense of ownership in everything.
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Rula Offices
Remote Workspace
Employees work remotely.
We do not have any offices and are a 100% remote company, with select Sales roles that have local travel requirements.
