Director, APJ Channels and Alliances

Posted Yesterday
Easy Apply
Be an Early Applicant
Singapore, SGP
Hybrid
Senior level
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
Leads Sonar’s APJ partner sales organization and owns partner-sourced revenue across ANZ, Southeast Asia, North Asia, and India. Manages Channel Account Managers, drives pipeline creation through VARs, SIs, and distributors, oversees deal registration and attribution, develops AWS co-sell and marketplace opportunities, recruits and onboards partners, manages joint business plans and QBRs, resolves channel conflicts, and coordinates with regional sales leadership. The role requires regular travel across APJ and strong channel sales leadership experience.
Summary Generated by Built In
Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.
  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.
  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.
  • Obsessed with quality.
  • Deliberate in our decisions.
  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.


Position description

  • Reporting to Global Channel and Alliance lead, this role leads the APJ regional partner sales organization, managing a team of Channel Account Managers covering ANZ, Southeast Asia, North Asia and India. The Director owns the full APJ partner-sourced revenue target - driving channel-initiated and channel-assisted pipeline creation through regional VARs, SIs, and distributors. Responsibilities include end-to-end deal registration management, partner recruitment and onboarding, joint business planning with AE teams, distribution strategy execution, AWS co-sell pipeline development, cloud marketplace transactional support, partner contract execution, and coordination with regional sales leadership on sales /  partner alignment.

What You Will Do:

  • Run weekly pipeline reviews with each Channel Account Manager, inspecting deal movement, partner engagement, and CI creation activity by territory. Be in deals — join partner-AE calls, unblock stalled registrations, and push deals from registration to close.

  • Conduct account mapping sessions with regional AE leaders to identify where partners should be embedded in active opportunities.

  • Hold partners accountable to pipeline commitments through regular QBRs and joint business plan check-ins.

  • Manage deal registration workflow daily — approve, reject, or escalate submissions, ensure proper SF attribution, and track cycle time from submission to outcome.

  • Coordinate with Channel Ops on reporting accuracy, partner tiering compliance, and comp-impacting fields.

  • Work directly with distribution partners on activation, quoting, and order flow.

  • Own the weekly channel readout in the Revenue Leaders cadence.

  • Coach and develop CMs on shifting from deal management to proactive CI-generating activities — partner recruitment calls, new logo identification, and co-prospecting.

  • Flag and resolve conflicts between partner coverage and direct sales.

  • Travel to partners and be in-market regularly across APJ.

Experience and Qualifications:

    The ideal candidate will: 

  • 6-8+ years in channel or partner sales leadership, with experience managing a regional partner team carrying a direct revenue number. Proven track record building partner-sourced pipeline — not just managing fulfillment.

  • Experience with deal registration operations, partner attribution in Salesforce, and pipeline reporting at the Director/VP level.

  • Familiarity with cloud marketplace transactions (AWS CPPO, DSOR, co-sell mechanics) and distribution models relevant to APJ.

  • Has personally recruited and onboarded partners, not just inherited a book.

  • Comfortable operating in a high-growth, pre-IPO environment where process is still being built.

  • Strong working relationship skills with direct sales leadership — can earn trust with regional sales leaders and AEs

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.


We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered. 

Skills Required

  • 6-8+ years of channel or partner sales leadership experience
  • Experience managing a regional partner team with a direct revenue target
  • Proven record of building partner-sourced pipeline
  • Experience with deal registration operations, Salesforce partner attribution, and pipeline reporting
  • Familiarity with AWS CPPO, DSOR, cloud marketplace transactions, co-sell mechanics, and APJ distribution models
  • Experience personally recruiting and onboarding partners
  • Ability to operate in a high-growth, pre-IPO environment
  • Strong relationship-building skills with sales leadership and account executives

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is employer-paid at 90% for employees (60% for dependents) with company-paid life and disability insurance, telemedicine, EAP, and HSA/FSA options. This breadth and employer cost share are presented as strong for the U.S. tech market.
  • Leave & Time Off Breadth Time off includes 25 PTO days in the U.S., with additional days tied to seniority or circumstances. This allowance is described as generous for the U.S. market.
  • Parental & Family Support Parental leave in the U.S. offers up to 12 weeks paid for primary caregivers and 1 week for secondary caregivers, plus a return-to-work program and an onsite mother’s room. These provisions extend support for families beyond core medical coverage.

Sonar Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

Similar Jobs

Sonar Logo Sonar

Enterprise Territory Manager - Singapore and Malaysia

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Singapore, SGP
800 Employees

Sonar Logo Sonar

Enterprise Territory Manager - Agentic Development (SEA and India)

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Singapore, SGP
800 Employees

Sonar Logo Sonar

Sales Development Representative

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Singapore, SGP
800 Employees

Sonar Logo Sonar

Software Engineer

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Singapore, SGP
800 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account