CRM and Lifecycle Marketing Principal

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

You'll report to the Senior Director, CRM and Lifecycle Marketing, and you'll lead and scale our coordinated CRM and lifecycle marketing platforms. Your efforts will drive significant growth and improve customer engagement across our ecosystem.

• Create and drive the strategic vision and implementation of CRM and lifecycle marketing initiatives for Upside, focusing on significant improvements in areas like customer acquisition, retention, lifetime value (LTV), and return on investment (ROI).

• Build, mentor, and lead a high-performing CRM team, encouraging a culture of collaboration, innovation, and continuous improvement.

• Develop and implement comprehensive lifecycle marketing strategies to optimize customer journeys across all touchpoints, ensuring a seamless and personalized experience that drives engagement and dedication.

• Collaborate with senior leadership to align CRM strategies with overall business objectives, providing regular updates on performance, insights, and recommendations.

• Identify and evaluate new technologies and strategies to enhance our CRM capabilities, improve efficiency, and drive innovation.

Competencies You'll Need:

• 8+ years in CRM, customer retention, marketing operations, or marketing automation, with growing levels of responsibility.

• 5+ years of leading, mentoring, or developing high-performing teams

• Deep functional knowledge in marketing engagement platforms such as Iterable, Braze, Hubspot, and proficiency in SQL and Google Sheets.

• Outstanding analytical and critical thinking abilities, with the capacity to interpret data into practical insights and achieve business results.

• Excellent communication and presentation skills, with the ability to influence and persuade collaborators at all levels.

Tools We Use:

• Iterable

• Email on Acid

• Jira

• Snowflake

• Segment

• Neustar/TransUnion Data Clean Rooms

Location:
This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $135,000 - $155,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.