Market Expansion:
Retailer participation expanded from over 50,000 locations in 2022 to about 100,000 by 2025, with 14,669 new locations added in 2025 and rollouts such as The Save Mart Companies’ nearly 200 stores. Feedback suggests consumer reach remains large at around 35 million, alongside substantial transaction and return-visit activity reported for 2025.
Strategic Partnerships:
Partnerships and integrations with retailers and financial/tech platforms (e.g., Save Mart, Cary Oil expansion, Marqeta, Varo Bank, and distribution through Uber/Chime/Instacart) broaden access and deepen adoption. Feedback suggests existing partners are scaling usage and piloting new offer models, such as QuickChek’s fuel-offer approach.
Product Line Growth:
Expansion beyond fuel into restaurants and grocery shows momentum, with reported year-over-year restaurant transaction gains and high volumes of grocery offers claimed monthly. Feedback suggests new product moves and category breadth (including hardware) are contributing to diversified growth.
