Market Expansion:
Feedback suggests Upside expanded its marketplace with 14,669 new retailer locations and 1.6M new customers in 2025, alongside 128M transactions and a 64% YoY jump in restaurant transactions in July 2025. Feedback suggests category breadth deepened as well, with Taco Bell locations up 400% year over year and the network reaching 100,000+ retailers and ~35M consumers.
Strong Market Position & Advantage:
Feedback suggests scale signals are substantial, including 35M consumers, 100,000+ retailers, >$1B cumulative cash back, and a rise in retailer incremental profit from $605M in 2024 to $707M in 2025. Feedback suggests repeated inclusion on growth rankings (e.g., Inc. 5000, Deloitte Technology Fast 500) further reflects momentum and visibility.
Strategic Partnerships:
Feedback suggests partnerships and integrations broaden distribution and merchant adoption, including Marqeta and rollouts with large operators such as Save Mart and major QSR franchise groups. Feedback suggests these alliances extend Upside’s reach beyond the standalone app via partner networks that help drive consumer exposure and category expansion.
