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Healthtech • Information Technology • Software • Telehealth
Lead marketing measurement and experimentation to quantify attribution and incrementality, optimize ad platforms and CRM, build performance data assets, analyze lifecycle engagement, and communicate insights to influence marketing strategy and spend allocation.
Healthtech • Information Technology • Software • Telehealth
Lead zero-to-one development of partner-enabled specialty care experiences for GLP-1, mental health, and other healthcare marketplace categories. Define product strategy, MVPs, experiments, and success metrics across patient journeys from discovery and eligibility through booking, treatment, and follow-up. Partner with clinical, pharmacy, operational, and external teams while leading delivery across engineering, design, legal, analytics, and go-to-market functions. Scale successful experiences to improve appointment completion and repeat care engagement.
Healthtech • Information Technology • Software • Telehealth
Support lifecycle marketing by building, testing, and deploying email and in-product campaigns. Manage audience segmentation, perform QA, set up tracking, maintain database hygiene, code HTML emails, build reports/analysis, and collaborate with lifecycle, creative, and analytics teams to execute campaigns on time.
