We Are ‘SRAMmies’

Leads SRAM’s European regional marketing strategy and execution, translating global brand and category campaigns into locally relevant initiatives. Responsibilities include campaign planning, product launches, events, sponsorships, channel alignment, dealer and OEM support, stakeholder collaboration, team leadership, budget management, KPI reporting, and performance optimization. The role requires deep cycling-industry knowledge, strong communication and project-management skills, financial acumen, English fluency, and regional travel of approximately 30–40%.

Develops mechanical test plans, procedures, and methods for SRAM products; builds and improves automated test systems for mechatronic devices; analyzes product behavior and test data; resolves testing issues; applies statistics and reliability principles; and communicates results to support product development.

Leads SRAM’s global professional cycling race program across road, gravel, triathlon, and cyclocross. Manages race technicians, technical support for teams and athletes, sponsorship scouting and contracts, marketing activations, product feedback, race budgets, and team development. Requires extensive sports marketing experience, cycling industry expertise, bicycle mechanic skills, and up to 40% domestic and international travel.