SRAM, LLC
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Collaboration With Intent
SRAM’s engineering team is global, so intentional collaboration is invaluable. A daily sync keeps everyone updated on projects and abreast of what individuals are working on. Monthly meetings allow team members to discuss what’s going well, what could be improved and offer suggestions. Meetings are typically held in the morning to accommodate time differences, which leaves afternoons open for work. “I might spend that time intently coding, debugging a test system in the lab or helping a coworker with a task,” Software Engineer Chantal Danyluk said. When meetings end, the group collaborates over Slack and Teams to ask and answer questions.
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SRAM’s products are built around a printed circuit board designed in-house with custom firmware. Danyluk and her team develop software to test every aspect of the PCB. “The code I write will eventually live on the manufacturing floor and ensure that every product works before it ends up in customers’ hands,” Danyluk said. She’s currently using Python and Linux to streamline the process for how the test software she writes will be deployed to the manufacturing line, which gives her team the power to develop custom, automated solutions and a deployment process for the manufacturing team.
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Lin loves to see how much code and electrical engineering goes into the products — SRAM’s AXS bike has a microcontroller, sensors, radios or motors, which communicate wirelessly with each other and a mobile app. “I ensure all the messages and sensor signals are interpreted correctly,” Lin said. Right now, she’s updating the shifter communication protocol. It’s a tough challenge because it affects all of SRAM’s components, and there are compatibility considerations. But it also has a big impact: The update will cut energy consumption up to 70 percent in some cases.
“The people I work with are extremely talented in their fields of expertise and very proud of what they deliver,” said Matt Schweiker, digital product manager. Schweiker attributes SRAM’S growth culture to the ownership and psychological safety he and his colleagues are afforded in their work on feature-rich bike components. “Working on a digital team here allows engineers to hone skills spanning development in mobile, web, cloud and embedded firmware,” he said. “It’s a great environment for any engineer who likes fresh challenges.”
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Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports
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Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports
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At a glance
reduce, reuse, recycle
Many SRAM products can be recycled, or contain recyclable materials. Recycling them correctly conserves natural resources.
purchasing power
SRAM acquired Hammerhead, a cycling technology company, and Velocio, a performance cycling apparel company, in 2022.
bikes for all
SRAM’s nonprofit, World Bicycle Relief, provides bicycles to people in under-resourced areas in an effort to improve access to healthcare, education and economic opportunity.
lunch bunch
The electrical and systems engineering team has a strong “lunch culture” for colleagues-turned-friends to come together.
