RTB House Innovation & Technology Culture

RTB House’s approach to innovation is informed by changing technology, market trends and direct customer insight. Teams stay close to prospects and clients to understand their priorities and identify gaps in existing solutions, then use those insights to adapt their strategies and respond to emerging needs.

“Given the fickle nature of markets and customer needs and the consistent evolution of technology, my sales team is reliant on a wide variety of external and internal tools to stay on top of marketing trends. 

We also rely on our prospects and clients to help us understand the KPIs of their business, where they’re seeing gaps within their existing partnerships and their plans for closing those gaps. This information is key for how we address individual needs and make adjustments to our sales and business strategies.”

RTB House uses a combination of performance data and direct customer feedback to continually refine how it serves clients. In addition to traditional metrics, teams gather insights through surveys, calls, in-person meetings and business reviews while tracking relationship-building activities. This gives teams a broader view of the customer experience and more information to inform how they adapt their approach.

“At RTB House, we track a combination of traditional and unique metrics to monitor account health and customer success. A key component of our approach is our annual customer experience surveys, complemented by a culture of proactively requesting client feedback through calls, in-person meetings and quarterly business reviews. 

Beyond standard performance metrics, we also measure activities that strengthen client relationships, such as the frequency of in-person meetings with account teams and decision-makers, client entertainment engagements, QBR participation and case study collaborations.”