Rokt
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There’s no such thing as asking too many questions at Rokt. According to Software Engineering Manager Nicholas Croce, humility is essential to driving innovation across the company’s technical teams. Within this ego-less space, engineers develop cutting-edge technology while taking part in development opportunities, such as hackathons and workshops. Whether they’re brainstorming ideas cross-functionally or expanding machine learning models, Rokt’stars continually transform the world of e-commerce while supporting each other along the way.
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Employee Reviews
For Sarah Bleasdale, each day on her team presents its own unique set of challenges. Having recently relocated to Rokt’s NYC office from Sydney, she’s helping create a new product and revenue stream, which will provide monetization opportunities for e-commerce partners. “We want to ensure we’re laser-focused on our customers’ needs first and work backward to determine a solution,” Bleasdale said. In her mind, this progress is made possible by the team’s top-down approach to product strategy, which enables team members to focus on the right problems to solve for the company and its customers.
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According to Keith Williams, being an engineer at Rokt requires competency and collaboration. By leveraging Go and React, his team is building the company’s Upsells marketplace, which merges advertising content with e-commerce sites in an effort to expand the amount of inventory retailers can offer to their customers. Williams added that a lack of egos is just as prevalent as intelligence on his team. “I regularly ask my colleagues questions that probably seem trivial to them, and I’m thankful that I’m always met with a willingness to explain rather than condescension,” he said.
What People Are Saying About Rokt
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Autonomy: Product PMs are expected to “own the outcome,” make quick decisions, and operate with high trust once they’re given a domain. Leadership is often described as coach-like—providing context and favoring reversible decisions over heavy oversight.
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High Talent Density: Colleagues in Product are often described as genuinely smart and technically strong, with opportunities to learn from senior technical staff. This peer quality supports rigorous debate and accelerates problem solving in a fast-moving setting.
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Learning & Development: The day-to-day emphasizes rapid iteration, short feedback loops, and a “win or learn” mindset that speeds skill growth. Formal mechanisms like visible career ladders, coaching, hackathons, and cross-functional exposure are highlighted within Product.
What People Are Saying About Rokt
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Autonomy: In the New York headquarters, product teams are expected to own outcomes and operate with high autonomy while leaders provide context rather than task lists. Feedback suggests the local cadence reflects a bias for action and a “challenge early, commit fully” approach.
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High Talent Density: Colleagues in New York are often seen as smart, technically strong, and collaborative, with exposure to senior technical staff and cross‑functional partners. Feedback suggests this creates strong peer learning and consistently high standards.
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Innovation & Products: Work in the New York office centers on AI‑ and data‑heavy products around the ecommerce “Transaction Moment,” using rapid test‑and‑learn cycles. Feedback suggests teams ship, analyze, and iterate quickly alongside engineering and data science.
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At a glance
emphasizing education
An annual “Level-Up” allowance of $5,000 enables employees to pursue career development and educational opportunities.
connecting with communities
The company encourages employees to give back both in and out of the office, including paid time off for volunteering, reducing food waste in the office with Replated and more.
billion-dollar value
A 2022 secondary funding round brought the company’s total valuation to $2.4 billion.
an all together getaway
All employees attend an annual companywide offsite to learn and celebrate with each other in a stunning location, with past destinations including Thailand, Hawaii and Whistler.
