Rokt
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There’s no such thing as asking too many questions at Rokt. According to Software Engineering Manager Nicholas Croce, humility is essential to driving innovation across the company’s technical teams. Within this ego-less space, engineers develop cutting-edge technology while taking part in development opportunities, such as hackathons and workshops. Whether they’re brainstorming ideas cross-functionally or expanding machine learning models, Rokt’stars continually transform the world of e-commerce while supporting each other along the way.
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Employee Reviews
For Sarah Bleasdale, each day on her team presents its own unique set of challenges. Having recently relocated to Rokt’s NYC office from Sydney, she’s helping create a new product and revenue stream, which will provide monetization opportunities for e-commerce partners. “We want to ensure we’re laser-focused on our customers’ needs first and work backward to determine a solution,” Bleasdale said. In her mind, this progress is made possible by the team’s top-down approach to product strategy, which enables team members to focus on the right problems to solve for the company and its customers.
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According to Keith Williams, being an engineer at Rokt requires competency and collaboration. By leveraging Go and React, his team is building the company’s Upsells marketplace, which merges advertising content with e-commerce sites in an effort to expand the amount of inventory retailers can offer to their customers. Williams added that a lack of egos is just as prevalent as intelligence on his team. “I regularly ask my colleagues questions that probably seem trivial to them, and I’m thankful that I’m always met with a willingness to explain rather than condescension,” he said.
What People Are Saying About Rokt
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Autonomy: Product teams are given end-to-end ownership to “own the outcome,” operate with STO/DRI accountability, and move fast with a bias for action. Leaders are described as player‑coaches who provide context rather than approvals, enabling rapid, high‑judgment decisions.
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Career Growth: Clear, published career ladders and salary/equity transparency set expectations for progression and scope in Product. Rapid internal mobility, structured performance rituals, and visible recognition create pathways to advance based on impact.
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Innovation & Products: The culture emphasizes experimentation and AI‑driven building—A/B testing, Rokt’athon, and “AI by default” inform day‑to‑day product work on Rokt Ecommerce, Ads, and data platforms. Teams iterate in short loops around the “Transaction Moment,” focusing on measurable customer and revenue outcomes.
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At a glance
emphasizing education
An annual “Level-Up” allowance of $5,000 enables employees to pursue career development and educational opportunities.
connecting with communities
The company encourages employees to give back both in and out of the office, including paid time off for volunteering, reducing food waste in the office with Replated and more.
billion-dollar value
A 2022 secondary funding round brought the company’s total valuation to $2.4 billion.
an all together getaway
All employees attend an annual companywide offsite to learn and celebrate with each other in a stunning location, with past destinations including Thailand, Hawaii and Whistler.
