Q: Does Rokt offer stock or equity, and how meaningful is it as part of the total compensation package?

Yes—Rokt offers equity through the Rokt’star Stock Program , also referred to as the Long Term Incentive Program (LTIP) . The intent is to give Rokt’stars the opportunity to share in the long-term value creation at Rokt and become owners.

Question 1

How does Rokt ensure its pay and bonus plans are competitive?

Accepted Answer

Rokt uses a transparent compensation structure that connects salary, performance incentives and equity to an employee’s role and level. Its company-wide Career Ladder shows employees the skills required for each position alongside the salary and equity associated with that level, giving people a clear view of how compensation can progress as their responsibilities grow. The ladder is reviewed quarterly to account for market and economic changes, helping keep pay aligned with external conditions rather than relying on infrequent adjustments.

Pay is structured consistently across comparable roles: Employees doing the same job in the same location receive the same remuneration, and when compensation for a role changes, the adjustment applies to both existing and incoming employees in that position. This reduces the impact of individual salary negotiation and gives employees a clearer understanding of how their pay compares with others doing equivalent work. The Career Ladder also allows employees to see compensation at higher levels before they advance, connecting pay progression directly with increased skills and responsibility.
Compensation is reviewed regularly rather than only at annual checkpoints: Rokt reassesses its Career Ladder every quarter, including the salary and equity attached to each role. That cadence allows compensation to respond more quickly to changes in the labor market, inflation and other economic conditions. Employees moving into higher-level roles also receive the compensation attached to that new level, making advancement one of the clearest ways total rewards can grow over time.
Performance incentives add another layer to base pay: Depending on role and level, employees can participate in Rokt’s Short Term Incentive Program, while eligible commercial employees can participate in commission programs. Short-term incentives are generally determined at the end of each quarter and paid the following month, creating a regular connection between performance and additional compensation rather than relying solely on an annual bonus cycle.
Equity gives employees a longer-term financial stake: Employees can participate in the Rokt’star Stock Program, the company’s Long Term Incentive Program. New employees are typically invited into the program within their first three months, and after 12 months they can be considered for annual refresh grants. More than 20% of Rokt’s fully diluted stock is held by current and former employees, excluding founder ownership, making employee equity a meaningful part of the broader compensation structure.
External signals:
- Compensation and benefits are one of Rokt’s strongest employee-review categories: Rokt receives a 4.2 out of 5 rating for compensation and benefits on Glassdoor. (Glassdoor)
- Built In highlights multiple components of Rokt’s rewards structure: Its profile includes performance bonuses, equity, compensation transparency and retirement benefits among the company’s employee offerings. (Built In)

Bottom line: Rokt keeps pay competitive through quarterly compensation reviews, transparent role-based salary structures, performance incentives and broad employee equity participation. Employees can see how compensation changes as they advance, while bonus and stock programs provide additional ways to share in both individual performance and the company’s longer-term growth.

Question 2

What are Rokt's perks and benefits like?

Accepted Answer

Rokt offers a broad, modern benefits package focused on health coverage, time off, wellbeing support, and practical allowances—plus tools to make benefits easy to use.

Healthcare (US)

Medical, dental, and vision: In the US, medical + prescription coverage is through Anthem (Blue Cross Blue Shield), with two medical plan options: HDHP and PPO. Dental and vision are also provided through Anthem (dental PPO; vision with a VSP network).
Benefits concierge support: US employees have access to Bennie (app + on-demand concierge) for questions like plan comparisons, billing review, finding in-network providers, claims help, and open enrollment support.
HSA support (if enrolled in the HDHP): The Benefits Guide describes employer HSA contributions (amount varies based on coverage tier and whether you’re enrolled in dental/vision).

Retirement (US)

401(k): Rokt uses ADP 401(k) for US retirement services
Financial advising: Financial advising support is available through Morgan Stanley

Time off

PTO: Rokt’stars are eligible for 20 PTO days per year, accrued monthly. PTO accrual resets February 1 (start of Rokt’s fiscal year), and unused carryover is limited to 8 days (unless local law specifies otherwise).
Bonus PTO (“High 5 Days”): Eligible employees can earn up to 5 additional PTO days the following year if they end the prior fiscal year with 5 days of PTO or less (and meet eligibility criteria).
Holiday Shutdown: Rokt runs a company-wide Holiday Shutdown in late December/early January, designed for everyone to fully unplug.

Parental leave

Pregnancy Leave for birth parents and paid Parental Leave for all parents (including non-birth and adoptive parents), with rules about timing windows and how this runs alongside any government-paid leave where applicable.

Other perks and allowances (company-wide overview)

Rokt’s handbook describes benefits available to permanent employees that include:

Wellness allowance
Technology allowance
Learning & development and coaching programs
Rokt’star stock program (equity)
Referral program
Office perks like lunches/snacks/coffee/drinks

Question 3

Does Rokt offer stock or equity, and how meaningful is it as part of the total compensation package?

Accepted Answer

Yes—Rokt offers equity through the Rokt’star Stock Program, also referred to as the Long Term Incentive Program (LTIP). The intent is to give Rokt’stars the opportunity to share in the long-term value creation at Rokt and become owners.

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