Jobs at Perfora

Develop and execute on-page and off-page SEO strategies, perform keyword research and technical audits, optimise content and metadata, run link-building and local SEO (Google My Business), analyse web analytics and A/B tests, collaborate with content, design and development teams, and report on SEO performance to drive organic traffic and conversions.

Lead brand strategy, social media, content, and 360° campaign execution. Manage partnerships, influencers, agencies, and cross-functional teams to build brand equity, drive engagement, and analyze performance.

Manage, scale and optimize paid campaigns across Meta, Google and other channels; monitor CAC, ROAS, CTR, CVR; run A/B tests on audiences, creatives, landing pages and bidding strategies; report performance and stay current on platform updates.

Manage end-to-end influencer campaigns across Instagram, YouTube and emerging platforms: discover and shortlist creators, handle outreach, negotiation, scripting, coordination, content review, and approvals. Build long-term relationships with creators across India, collaborate with agencies and production partners, and track campaign performance using reach, engagement, views, CTR, conversions, and ROI metrics.

Manage end-to-end supply chain planning: inventory, raw/packaging material planning, demand forecast consolidation, and monthly S&OP. Translate workflows into ERP processes, coordinate with procurement/vendors/production, support ERP testing and rollout, and drive system adoption to improve visibility and operational efficiency.

Develop and own performance-focused content strategy across Meta, website, and CRM. Define hooks, scripts, and creative angles for funnel stages, plan video/static/UGC/influencer creatives, manage influencer outreach, support product launches, analyze Meta Ads performance, provide insights and recommendations, and coordinate shoots and creative execution with internal and external teams.

Lead and mentor the CX team to deliver excellent customer support, improve NPS/CSAT and resolution time, handle escalations, analyze feedback, optimize CRM tools, and collaborate with Ops, Logistics, and Product to enhance the customer journey.