Teams at Perfora

Develop and own performance-focused content strategy across Meta, website, and CRM. Define hooks, scripts, and creative angles for funnel stages, plan video/static/UGC/influencer creatives, manage influencer outreach, support product launches, analyze Meta Ads performance, provide insights and recommendations, and coordinate shoots and creative execution with internal and external teams.

Manage end-to-end influencer campaigns across Instagram, YouTube and emerging platforms: discover and shortlist creators, handle outreach, negotiation, scripting, coordination, content review, and approvals. Build long-term relationships with creators across India, collaborate with agencies and production partners, and track campaign performance using reach, engagement, views, CTR, conversions, and ROI metrics.

Work directly with founders to build and own business dashboards, analyze large datasets across D2C and marketplace channels, surface actionable insights, and lead founder-led strategic projects including market research, financial models, and cross-functional execution to scale the business.