Teams at Perfora

Develop and execute on-page and off-page SEO strategies, perform keyword research and technical audits, optimise content and metadata, run link-building and local SEO (Google My Business), analyse web analytics and A/B tests, collaborate with content, design and development teams, and report on SEO performance to drive organic traffic and conversions.

Lead brand strategy, social media, content, and 360° campaign execution. Manage partnerships, influencers, agencies, and cross-functional teams to build brand equity, drive engagement, and analyze performance.

Manage, scale and optimize paid campaigns across Meta, Google and other channels; monitor CAC, ROAS, CTR, CVR; run A/B tests on audiences, creatives, landing pages and bidding strategies; report performance and stay current on platform updates.