About Perfora
Perfora is a modern, digital-first oral care brand focused on delivering effective teeth
whitening and everyday oral hygiene solutions. With a strong focus on teeth whitening and
daily oral care, Perfora builds thoughtfully designed products that fit seamlessly into modern
lifestyles.
Role Overview
We are looking for a performance-first Content Strategist who can own creative strategy across the funnel- from hooks and scripts to launch messaging and optimization. This role requires deep collaboration with performance and revenue teams and a strong understanding of what makes content convert. This is not an execution-only role. The strategist is expected to drive creative direction, testing, and iteration based on performance insights.
Key Responsibilities
Own content strategy for performance marketing across Meta (Facebook & Instagram), website, and CRM.
Define hooks, scripts, and creative angles for ads across TOF, MOF, and BOF stages.
Plan and evaluate video, static, UGC, and influencer-led performance creatives.
Lead content planning for brand partnerships and influencer videos, ensuring performance alignment.
Manage end-to-end influencer outreach, from brief creation to execution and output quality.
Play a key role in new product launches, owning performance messaging, scripts, and creative frameworks.
Analyse Meta Ads dashboards to identify winning and underperforming creatives.
Share regular insights and recommendations based on creative performance and testing learnings.
Work closely with designers, freelancers, and agencies to ensure speed, quality, and performance output.
Plan and coordinate product and model shoots with clear performance objectives.
Requirements
Experience creating and scaling performance-driven content for digital-first brands.
Strong understanding of Meta Ads creatives, hooks, and conversion-focused messaging.
Proven exposure to influencer-led performance campaigns.
Ability to read basic performance dashboards and derive actionable creative insights.
Strategic mindset with strong execution ownership.
Excellent communication and cross-functional collaboration skills.
Skills Required
- Experience creating and scaling performance-driven content for digital-first brands.
- Strong understanding of Meta Ads creatives, hooks, and conversion-focused messaging.
- Proven exposure to influencer-led performance campaigns.
- Ability to read basic performance dashboards and derive actionable creative insights.
- Strategic mindset with strong execution ownership.
- Excellent communication and cross-functional collaboration skills.
What We Do
Perfora is an innovative oral care company dedicated to elevating everyday oral wellness. They offer a range of products designed to make oral care easy and enjoyable, including electric sonic toothbrushes with quad interval technology, probiotic mouthwash, and smart flossers, aiming to provide consumers with effective and accessible solutions for keeping teeth healthy and strong.
