Perfora is looking for an Influencer Marketing Specialist to drive creator collaborations and influencer-led campaigns across platforms like Instagram, YouTube, and emerging social channels. The role involves end-to-end execution - from influencer discovery to campaign performance tracking while building long-term relationships with creators aligned to Perfora’s brand values.
Key Responsibilities
Identify, shortlist, and collaborate with relevant influencers and content creators aligned with Perfora’s target audience across platforms like Instagram and YouTube.
End-to-end management of influencer campaigns, including outreach, negotiation, scripting, coordination, content review, and final approvals.
Ideate and execute creative influencer campaigns in line with brand objectives, product launches, and marketing calendars.
Build and maintain long-term relationships with influencers and creators across North, South, East, and West India.
Work closely with external stakeholders such as influencer marketing agencies and content production partners to execute campaigns seamlessly.
Track and analyze campaign performance using key metrics such as reach, engagement, views, CTR, conversions, ROI, etc.
Key Requirements
1 - 2 years of experience working with a D2C brand in influencer marketing.
Strong understanding of the influencer landscape, creator categories, and platform-specific trends.
Excellent communication, coordination, and relationship-building skills.
Ability to understand and track influencer marketing KPIs and performance metrics.
About Perfora:
Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then.
Perfora is backed by marquee institutional investors like RPSG Capital Ventures, and Sauce.VC, Lotus Herbals Family Office, Ship Rocket Ventures, and celebrated entrepreneurs. The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment.
You can read more about the brand on the website - www.perforacare.com
Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- 1 - 2 years of experience working with a D2C brand in influencer marketing.
- Strong understanding of the influencer landscape, creator categories, and platform-specific trends.
- Excellent communication, coordination, and relationship-building skills.
- Ability to understand and track influencer marketing KPIs and performance metrics.
What We Do
Perfora is an innovative oral care company dedicated to elevating everyday oral wellness. They offer a range of products designed to make oral care easy and enjoyable, including electric sonic toothbrushes with quad interval technology, probiotic mouthwash, and smart flossers, aiming to provide consumers with effective and accessible solutions for keeping teeth healthy and strong.
