Job Description: Graphic Designer
We’re looking for a Graphic Designer who can translate ideas, campaigns, and brand stories into visually compelling creatives across digital and offline platforms.
Key ResponsibilitiesCreate engaging and high-quality designs for social media, digital campaigns, paid ads, website, emailers, and other brand touchpoints.
Develop creative assets for product launches, campaigns, festivals, topical moments, and marketing initiatives.
Translate creative briefs and concepts into visually strong designs while maintaining brand consistency.
Create GIFs, animated creatives, and other motion-based digital assets for social media and marketing campaigns.
Use AI-powered image generation and creative AI tools to develop unique visual concepts, campaign assets, and product imagery.
Work closely with the Brand, Marketing, Content, and Performance teams to develop campaign creatives.
Create multiple creative variations and adaptations across different platforms and formats.
Design offline collaterals such as posters, standees, brochures, event creatives, and other brand communication materials.
Maintain consistency across Perfora’s visual identity, typography, layouts, imagery, and overall design language.
Stay updated with emerging design, AI, social media, and visual content trends and bring fresh ideas to the brand.
Manage multiple design projects simultaneously while ensuring quality and timely delivery.
1–3 years of professional experience in graphic design, preferably with a D2C Brand.
Professional working knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and After Effects.
Strong understanding of design principles, typography, colour, composition, and visual hierarchy.
Hands-on experience in creating GIFs and basic motion graphics/animated creatives.
Experience using AI image-generation tools and the ability to incorporate AI into the creative design process.
Strong creative thinking with an excellent eye for detail.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
About Perfora:
Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then.
Perfora is backed by marquee institutional investors like RPSG Capital Ventures, and Sauce: VC, Lotus Herbals Family Office, Shiprocket Ventures, and celebrated entrepreneurs.The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment. You can read more about the brand on the website - www.perforacare.com. Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment.
Skills Required
- 1-3 years of professional experience in graphic design
- Professional working knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and After Effects
- Strong understanding of design principles, typography, colour, composition, and visual hierarchy
- Hands-on experience creating GIFs and basic motion graphics or animated creatives
- Experience using AI image-generation tools and incorporating AI into the creative design process
- Strong creative thinking and excellent attention to detail
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Experience with a direct-to-consumer brand
What We Do
Perfora is an innovative oral care company dedicated to elevating everyday oral wellness. They offer a range of products designed to make oral care easy and enjoyable, including electric sonic toothbrushes with quad interval technology, probiotic mouthwash, and smart flossers, aiming to provide consumers with effective and accessible solutions for keeping teeth healthy and strong.
