Jobs at INNOCEAN (Innocean Worldwide Europe)

Creates and edits social-first short-form video for automotive clients, including product stories, events, behind-the-scenes content, and creator-style assets. Captures content on location and in studio using mobile-first and mirrorless camera setups, then delivers dynamic edits for TikTok, Reels, and Shorts. Collaborates with art, motion, production, AI, editorial, and project management teams while meeting fast production cycles and tight deadlines.

Develops and localizes European brand and communication strategies for the German market. Translates global campaigns into culturally relevant local activations, briefs creative teams, evaluates campaign work, aligns stakeholders, and provides strategic recommendations. The role also supports campaign learning, process improvement, workshops, strategic presentations, and client-facing consulting while collaborating with creative, account, and client teams.

Develop and present creative concepts and copy for digital, advertising, film, brochure, and experiential campaigns supporting automotive clients. Collaborate with strategy and media teams, brief and supervise third-party production partners, create varied copy from headlines to long-form content, and present concepts to stakeholders and clients.

Analyze user behavior and digital properties to identify conversion barriers, design and evaluate A/B and multivariate tests, and develop data-informed optimization strategies. The role translates analytics into recommendations, builds CRO dashboards and roadmaps, collaborates with UX and development teams, and advises marketing and product stakeholders on personalization, targeting, segmentation, and funnel performance.

Develop and coordinate integrated, full-funnel media strategies and campaigns across European markets. Use audience insights and campaign data to recommend channel mixes and budgets, monitor execution, and improve performance. Partner with central client teams, agencies, and local markets to maintain alignment, provide strategic guidance, and support consistent campaign delivery across the region.

Lead long-term media strategy for automotive brands across European and German markets. Define investment frameworks, purchasing efficiencies, KPIs, digital maturity roadmaps, data governance, and technology integrations. Advise senior stakeholders on full-funnel media, support in-housing capabilities, improve measurement and campaign effectiveness, coordinate agencies and platform partners, and mentor local teams while driving consistency across markets.

Manages social media projects for a dedicated client, overseeing communication initiatives from briefing through delivery. Responsibilities include reporting, budget planning, performance tracking, client relationship management, competitive and industry analysis, cross-functional campaign coordination, and strategic consultation using data and KPIs. The role requires strong knowledge of social platforms, community management, presentations, and performance reporting, with occasional business travel.

Lead development of responsive, scalable web applications using React, Next.js, and TypeScript, with Node.js backend integrations. Collaborate with designers, product owners, and developers to deliver accessible, performant, SEO-optimized interfaces. Review code, mentor junior developers, establish engineering best practices, and contribute to agile delivery and web technology innovation.

Leads German media strategy, budget allocation, campaign execution, and performance governance across automotive and multi-industry client portfolios. Oversees integrated traditional and digital media, AdTech innovation, ROI optimization, client leadership, agency and media-owner relationships, and high-level reporting. Manages and develops local media planning and buying teams while establishing operational standards, workflows, performance benchmarks, and long-term organizational capabilities.

Leads AdTech strategy, team structure, resource allocation, campaign setup standards, quality assurance, and operational accuracy across European markets. Manages AdTech and Ad Operations teams, audits campaign configurations and tracking, establishes SOPs, mitigates technical errors, and oversees data governance and identity solutions. Builds media-vendor partnerships and negotiates commercial agreements, while translating complex technology concepts for business and client stakeholders.

Leads planning, coordination, and execution of multi-market CRM initiatives across Europe. Translates strategy into project plans, coordinates strategy, data, creative, and campaign operations teams, establishes governance and documentation, monitors campaign quality and reporting, manages stakeholders, and mitigates risks and resource gaps. Requires strong CRM, marketing automation, project management, customer journey, data governance, and reporting knowledge, plus fluency in English and German.

Plans and optimizes integrated media campaigns for automotive brands across local markets. Manages budgets, platform selection, KPI tracking, data analysis, agency relationships, and cross-functional collaboration across media, creative, social, and data teams. Translates complex performance insights into clear recommendations and presentations for clients and stakeholders while improving campaign effectiveness and operational consistency.

Design and optimize digital experiences through user research, usability testing, wireframes, prototypes, and interaction flows. Collaborate with developers and stakeholders to deliver accessible, responsive, brand-aligned interfaces. Provide UX documentation, conduct benchmarking and testing, and continuously improve designs using analytics and user feedback.

Own end-to-end recruiting for complex and senior roles, including sourcing, interviews, selection, offers, and closing. Build talent pipelines, advise hiring managers and senior stakeholders, improve structured interviewing and candidate experience, and use recruiting KPIs to drive improvements. The role also contributes to talent attraction, employer branding, recruiting technology and AI initiatives, process development, and team expertise sharing.

Owns the transformation of raw digital marketing data into business-ready insights. Develops ETL/ELT pipelines, SQL-based BigQuery transformations, marketing data marts, and advanced Tableau and Looker Studio dashboards. Standardizes KPI definitions, ensures consistency across GA4, Adobe Analytics, and reporting outputs, documents governance practices, optimizes BI performance, and enables self-service reporting through user training and stakeholder collaboration.

Develops concepts, headlines, and copy for integrated campaigns across digital, social, film, CRM, print, and experiential channels. Writes and edits content for websites, newsletters, advertisements, scripts, presentations, and social media. Collaborates with creative, strategy, UX, production, and account teams; researches audiences and culture; maintains brand voice; proofreads work; incorporates feedback; and supports international projects, client presentations, pitches, and award submissions.

Manage multi-market social media campaigns across European markets, including editorial calendars, platform-specific content, community engagement, live event coverage, trend integration, and performance analysis. Collaborate with creative, content, strategy, and paid media teams to deliver measurable campaign results. The role requires project management experience in an advertising agency, fluency in English and German, and hands-on expertise with Emplifi or Sprinklr.

This initiative application invites candidates to share their strengths and interests across People & Culture, Data, Media, Strategy, Account Management, and Creative. INNOCEAN Europe will review applications and contact candidates when a suitable opportunity becomes available. The company offers an international, inclusive, hybrid, pet-friendly workplace with meal vouchers, wellness benefits, modern workspaces, and limited remote work abroad.

Lead end-to-end experiential marketing projects, managing scope, budgets, timelines, resources, quality, client relationships, internal teams, and agency partners. Serve as the central client contact, coordinate strategy and creative delivery, resolve issues, support proposals, identify account opportunities, and help maintain profitability.

Develop predictive models, customer segmentation, and CRM experimentation strategies to improve campaign performance. Build and maintain data warehouses and ETL processes, establish data governance standards, and translate analytical findings into actionable recommendations. Partner with CRM, campaign, platform, and IT teams while documenting modeling practices and communicating effectively with technical and non-technical stakeholders.