Media Strategist (all genders)

Posted 2 Days Ago
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Frankfurt am Main, Hessen, DEU
Hybrid
Senior level
Agency • Professional Services
The Role
Develop and coordinate integrated, full-funnel media strategies and campaigns across European markets. Use audience insights and campaign data to recommend channel mixes and budgets, monitor execution, and improve performance. Partner with central client teams, agencies, and local markets to maintain alignment, provide strategic guidance, and support consistent campaign delivery across the region.
Summary Generated by Built In

As a Media Strategist, you will be responsible for developing and coordinating integrated media campaigns at the European regional level. This role focuses on establishing data-driven, full-funnel media strategies that translate client marketing goals into actionable plans for assigned European markets. Leveraging audience insights and campaign data, you will recommend efficient channel mixes and budget allocations to maximize performance.

Working closely with central client teams and agency partners, you will oversee campaign execution and monitor whether all media activities are progressing as planned. A key part of your role will involve collaborating closely with local teams, ensuring strong cross-market alignment and providing the necessary strategic guidance and operational support for successful execution.


What You´ll Do:
Strategic Leadership & Business Ownership
  • Participate in developing integrated full-funnel media strategies at the European regional level, ensuring marketing goals are translated into actionable plans for assigned markets.
  • Deliver data-driven channel mixes and budget recommendations based on audience insights to optimize campaign performance.
  • Monitor overall campaign execution and progress, ensuring all media activities are running smoothly and aligned with established strategic goals.

Client & Market Leadership
  • Partner closely with central client teams and regional agency partners to coordinate campaign timelines and ensure effective communication.
  • Collaborate actively with local market teams, ensuring strong cross-market alignment and consistency across the region.
  • Provide day-to-day operational support and strategic guidance to local teams to ensure successful project execution.

What You Bring:
  • Minimum 5 years’ experience in media strategy, gained agency-side or client-side.
  • Strong knowledge of full-funnel strategy, covering both digital and traditional channels.
  • Experience advancing digital maturity and embedding new ways of working within multinational organizations.
  • Proven ability to partner with local market teams, agencies, and global/regional stakeholders.
  • Track record of improving campaign effectiveness and consistency across multiple markets.
  • Collaborative working style, strong communicator, and able to influence at senior stakeholder level.
  • Fluent English (additional European languages an advantage but not required).

What we offer:

  • Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
  • A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
  • Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
  • A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
  • Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
  • All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.

Skills Required

  • Minimum 5 years of experience in media strategy, agency-side or client-side
  • Strong knowledge of full-funnel strategy across digital and traditional channels
  • Experience advancing digital maturity and embedding new ways of working in multinational organizations
  • Experience partnering with local market teams, agencies, and global or regional stakeholders
  • Track record of improving campaign effectiveness and consistency across multiple markets
  • Strong communication and collaboration skills, with ability to influence senior stakeholders
  • Fluent English
  • Additional European languages
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The Company
4,100 Employees
Year Founded: 2005

What We Do

INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.

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