Senior Copywriter (all genders)

Posted One Month Ago
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Frankfurt am Main, Hessen, DEU
Hybrid
Senior level
Agency • Professional Services
The Role
Develop and present creative concepts and copy for digital, advertising, film, brochure, and experiential campaigns supporting automotive clients. Collaborate with strategy and media teams, brief and supervise third-party production partners, create varied copy from headlines to long-form content, and present concepts to stakeholders and clients.
Summary Generated by Built In

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers. 

  

To strengthen our team, we are looking for you to join us as: 

Senior Copywriter 

Location: Frankfurt am Main

The Senior Copywriter is responsible for presenting and realizing creative concepts together with the team to support our clients KIA, Hyundai, and Genesis. They are the first responders to create great ideas for exciting and challenging briefs, working together with strategy and media professionals. We are looking for a passionate, outspoken creative who loves to surprise, excite and win over our team, our clients and target groups.  

 
Your tasks: 

  • Developing of creative and functional concepts based on a creative belief 
  • Copy writing for all digital purposes based on 360° campaign concepts (from headline to structured long-copy), development and writing of film scripts, headlines and copy for ads and brochures, description of digital and experiential ideas 
  • Briefing third parties during the production and supervision of production process from the creative point of view 
  • Creating high level copy for all digital purposes and platforms 
  • Describing and presenting concepts to internal stakeholders and clients

What you bring: 

  • 5+ years of experience in (digital) marketing and agencies 
  • Excellent use of the German language  
  • Proven leadership qualities. 
  • Excellent knowledge in development of (digital) creative concepts 
  • Ability to bridge the conceptual development with the copywriting tasks 
  • Very deep understanding for all conceptual aspects (creative concept as well as functional ones) 
  • Ability to develop different types and styles of copy (from headline to long-copy) clinging all campaign tonality and creative idea 
  • Ability to match the challenges of digital technology for deriving the most innovative and performing level of communication for a campaign 
  • Good knowledge and application of innovative tools and techniques for concept development 
  • Excellent feel for language in general, excellent style of writing 
  • Innovative creative approach 

What we offer: 

  • Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
  • A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
  • Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
  • A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
  • Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
  • All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.

Our Offer: 

We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you like to become part of a very international team with collaboration spirit, click on Apply Online. 

Skills Required

  • 5+ years of experience in digital marketing and agencies
  • Excellent command of the German language
  • Proven leadership qualities
  • Excellent knowledge of digital creative concept development
  • Ability to bridge conceptual development and copywriting
  • Deep understanding of creative and functional concepts
  • Ability to develop multiple types and styles of copy across campaign tonalities
  • Understanding of digital technology and innovative communication approaches
  • Knowledge and application of tools and techniques for concept development
  • Excellent writing style and feel for language
  • Innovative creative approach
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The Company
4,100 Employees
Year Founded: 2005

What We Do

INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.

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