Alyssa Schroer
SEO Analyst at Built In
Expertise: Artificial Intelligence, Fintech, SEO
Education: University of Iowa

Alyssa Schroer is a Built In SEO analyst who formerly covered tech companies and emerging trends for BuiltIn.com, including artificial intelligence, big data and fintech. Prior to joining Built In, Schroer was a video editor for Flip a Hit, operations assistant for Rolling Sounds Entertainment and a digital content intern for The Field Museum. She holds a bachelor’s degree in communications studies from the University of Iowa.

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190 Articles
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The companies shaping how employers attract talent, build brand visibility and compete in modern hiring markets.
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Struggling to hire software engineers or data scientists? These platforms specialize in helping companies reach, attract and convert hard-to-find technical talent.
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Tools that help hiring teams compete for talent, amplify employer brand presence and turn candidate interest into applications.
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The essential tools and services behind modern brand perception.
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A closer look at the companies influencing brand visibility and trust across digital channels.
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How answer engines reshape brand reputation by prioritizing synthesized responses over links.
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These recruitment marketing software platforms help hiring teams take control of employer branding, job promotion and candidate engagement.
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Software tools now shape how brand reputation is monitored, measured and understood across digital and AI-driven channels.
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These companies help employers build stronger brands, reach the right talent and drive hiring at scale.
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Tools that help brands track, understand and manage public perception across search, media, reviews and AI-generated answers.
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Tracking brand reputation is evolving as discovery moves beyond traditional search.
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The agencies shaping how companies show up to job seekers.