Alyssa Schroer
SEO Analyst at Built In
Expertise: Artificial Intelligence, Fintech, SEO
Education: University of Iowa
Alyssa Schroer is a Built In SEO analyst who formerly covered tech companies and emerging trends for BuiltIn.com, including artificial intelligence, big data and fintech. Prior to joining Built In, Schroer was a video editor for Flip a Hit, operations assistant for Rolling Sounds Entertainment and a digital content intern for The Field Museum. She holds a bachelor’s degree in communications studies from the University of Iowa.
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AI tools like ChatGPT are shaping how candidates evaluate employers. Here’s how to track what they say about your company and improve your visibility.
A closer look at the companies influencing brand visibility and trust across digital channels.
These recruitment marketing software platforms help hiring teams take control of employer branding, job promotion and candidate engagement.
Software tools now shape how brand reputation is monitored, measured and understood across digital and AI-driven channels.
Tracking brand reputation is evolving as discovery moves beyond traditional search.
The essential tools and services behind modern brand perception.
How answer engines reshape brand reputation by prioritizing synthesized responses over links.
These reputation management companies help enterprises monitor brand perception, manage reviews and respond to reputation risks across digital channels.
Tools that help brands track, understand and manage public perception across search, media, reviews and AI-generated answers.
Tools that help hiring teams compete for talent, amplify employer brand presence and turn candidate interest into applications.
Employer branding consulting firms help companies define their EVP, elevate reputation and attract top talent globally.
Where employer branding meets recruiting infrastructure, analytics and scale.