Alyssa Schroer

SEO Analyst at Built In

Expertise: Artificial Intelligence, Fintech, SEO

Education: University of Iowa

Alyssa Schroer is a Built In SEO analyst who formerly covered tech companies and emerging trends for BuiltIn.com, including artificial intelligence, big data and fintech. Prior to joining Built In, Schroer was a video editor for Flip a Hit, operations assistant for Rolling Sounds Entertainment and a digital content intern for The Field Museum. She holds a bachelor’s degree in communications studies from the University of Iowa.

206 Articles

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Alyssa Schroer Alyssa Schroer
Updated on July 15, 2026

Best AI Brand Visibility Analysis Software

ChatGPT, Perplexity and Gemini are shaping your brand's reputation before users ever hit your website. Here is the software built to track what they are saying.

Alyssa Schroer Alyssa Schroer
Updated on October 30, 2026

Employer Branding and Talent Acquisition: How Companies Attract Better Candidates

Employer branding shapes how candidates see a company before they apply, while talent acquisition turns that perception into a hiring pipeline.

Alyssa Schroer Alyssa Schroer
Updated on October 30, 2026

Top Talent Acquisition Platforms

A look at talent acquisition platform that attract better candidates, streamline hiring and build stronger recruiting pipelines.

Alyssa Schroer Alyssa Schroer
Updated on October 30, 2026

Top AI Talent Acquisition Companies

AI talent acquisition companies are helping employers source, screen, engage and hire candidates more efficiently.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

Agencies That Help Brands Appear in AI Search Results

As AI search changes how brands are discovered, these agencies and platforms help improve visibility and ensure accurate brand information is available to AI systems.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

How to Improve Your Employer’s Visibility in ChatGPT and AI Overviews

Employer visibility now depends on AI-generated answers. Here’s how to improve your presence in ChatGPT and AI Overviews.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

Best AI Brand Visibility Tools

AI is reshaping how brands are discovered. These tools help you track, understand and improve your visibility in AI-generated answers.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

Best Ways to Track Brand Mentions in AI Search

AI search is changing brand visibility — here’s how to track where you show up and what’s being said.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

Employer Branding Tools With Company Profiles and Analytics in 2026

Tools that combine employer brand pages with the data recruiters need to measure what’s actually working.

Alyssa Schroer Alyssa Schroer
Updated on October 28, 2026

Best Recruitment Marketing Tools for Enterprise Companies in 2026

Enterprise recruiters use these platforms to reach the right candidates faster.

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Alyssa Schroer Alyssa Schroer
Updated on October 26, 2026

Employer Branding Software: Tools for Visibility, Reputation and Hiring

Where employer branding meets recruiting infrastructure, analytics and scale.

Alyssa Schroer Alyssa Schroer
Updated on October 26, 2026

Top Tools For Measuring Brand Reputation in Answer Engines

Learn how answer engines view brand reputation by prioritizing synthesized responses over links.