At AnthologyAI, we've rearchitected efficient consumer data acquisition by putting the user in the middle of the process. Via our app Caden, we allow users to be in control of their personal data, and if they explicitly choose to, they can monetize it by sharing their anonymous data with us. It's a simple value proposition on top of immensely complex technology—the only way for us to ensure security, privacy and accuracy. The result is, the single most efficient, accurate and actionable source of consumer intelligence ever built. We have our finger on the pulse of global consumerism, 24 hours per day, without PII, identity resolution or any other privacy-invading techniques. The AI models we've trained our tens of billions of ethically-sourced datapoints on have a complete understanding of consumer behavior. We can predict inflation as easily as we can predict how many people will walk across a certain street corner in Manhattan in six months. We can model likelihood of churn as easily as we can probabilities that a certain film or TV show will do well. We believe explicit consent is now the name of the game, with terms happening above the board and dark patterns being snuffed out. Ethically sourced first-party data has become the most valuable asset on the internet, hampering personalization, addressability, measurement, activation, and analysis for anyone who doesn't have it. We've changed the consumer intelligence game by leading with trust, ethics and intelligence, wrapped in bleeding-edge technology.