14 Product Management Tools Every PM Should Know

Product managers are always trying to get as close to the customer as possible. But customers are busy, which means collecting meaningful data on their habits and preferences can be tricky. And with growing demands on product managers’ time, both real-time and asynchronous collaboration and workflow tools are likely to become even more critical for keeping projects on track and adapting to rapidly shifting market demands.

Clear and intentional communication is key — both internally within the product team, as well as with the engineering and design teams and other stakeholders at your company. Here are some of the top product management tools helping product managers thrive, along with insights from several PMs. 

Product Management Tools to Know

1. Productboard

Productboard is a product management platform that guides teams through each stage of the product development process. Teams can use features for creating product roadmaps, organizing customer information, allocating product resources and coordinating product launches. Productboard also comes with an AI-powered tool known as Pulse, which can gather customer feedback and deliver timely insights. 

• Key features: Interactive product roadmap feature; ability to store and organize customer data; AI-powered tool that provides insights quickly. 
• Pricing: A free plan is available, with paid plans starting at $19 per user per month. 
• Rating: 4.7/5 on Capterra; 4.3/5 on G2. 

2. Jira

Jira is an agile product development tool for tracking projects and flagging software bugs. Lists, backlogs, boards and goals are just a few ways teams can organize their projects. In addition, tickets can be transferred quickly among roles within an omnidirectional organization as a project evolves, but they tend to establish a linear task progression. And Atlassian’s AI tool Atlassian Intelligence can anticipate actions to further speed up workflows. 

“It’s essentially a very effective tool to create prioritization, assign tasks and answer questions that are not the kind of questions that need to be addressed via Slack,” Aviad Pinkovezky, chief product officer at Hippo Insurance, told Built In. “Everything that has a material impact over the scope of the deliverable should be documented on the Jira ticket.”

• Key features: Range of workflow visuals; collaborative workflow tickets; Atlassian Intelligence feature that anticipates actions. 
• Pricing: A free plan is available, with paid plans starting at $7.53 per user per month. 
• Rating: 4.4/5 on Capterra; 4.3/5 on G2.

3. Aha!

Aha! is equipped with a suite of tools for addressing each product development stage. Product teams can build visual roadmaps that reflect real-time updates while the Aha! whiteboard tool comes with over 100 templates for idea generation. Teams can even set up an idea portal to engage users, allowing customers to vote on product ideas and share feedback — all of which can be integrated with Salesforce or Zendesk if needed.  

• Key features: Roadmaps that reflect real-time updates; over 100 whiteboard templates; portals gather user feedback. 
• Pricing: Plans start at $9 per user per month. 
• Rating: 4.7/5 on Capterra; 4.4/5 on G2. 

4. Confluence 

Confluence is a team workspace that allows product managers to create product requirements documents in a concise, “just enough” template. Pages enable teams to organize participants, target release dates, business objectives, user stories and other elements, with an AI editor filling in any missing details. Teams can also brainstorm with digital whiteboards and store customer and project data in databases with different viewing options.   

“I think the thing that’s really powerful about it is the social interactions it enables,” Travis Fell, the first product manager at the mobile security company Hypori, told Built In. “In almost any Confluence page, you can comment or highlight content and then add the handle of someone else. And it’s just a good way to generate conversation.”

• Key features: Pages facilitate collaboration; AI editor that fills in page details; various viewing options for databases. 
• Pricing: A free plan is available, with paid plans starting at $5.16 per user per month. 
• Rating: 4.5/5 on Capterra; 4.1/5 on G2.

5. monday.com

Intelligent content management platform monday.com displays project details, reports and data in customizable dashboards. AI and automations also allow teams to speed up workflows, freeing up teams to focus on broader tasks. Meanwhile, companies can use monday.com’s templates to assign work to different departments in a dynamic way that syncs timelines and projected completion dates.   

“So, if a deliverable is late coming in, you can adjust that and [monday.com] will automatically adjust everything else for you,” Chelsea Beyerman, former brand manager at Moon Ultra, told Built In. “It will push things out the number of days that need to be pushed out without having to go through hundreds of lines of tasks and update each one individually.”

• Key features: Range of team-specific templates; automation capabilities for faster workflows; dashboards for organizing deadlines and progress updates. 
• Pricing: A free plan is available, with paid plans starting at $9 per user per month. 
• Rating: 4.6/5 on Capterra; 4.7/5 on G2.

6. Notion

Notion is a workspace platform that lets teams organize their projects using wiki pages, documents, websites and other formats. Teams can automate workflows for convenience, and an AI feature helps individuals quickly locate information. Product teams can leverage these capabilities to set up roadmaps for separate departments, making it easier for teams like product and engineering to align their processes. 

• Key features: Wiki pages make it easy to organize project details; automations can simplify workflows; an AI tool quickly retrieves information. 
• Pricing: A free plan is available, with paid plans starting at $10 per user per month. 
• Rating: 4.7/5 on Capterra; 4.7/5 on G2. 

7. SurveyMonkey

SurveyMonkey is a platform that handles online outreach and research needs. Not only does the platform produce surveys and forms, but it can present the results in charts, dashboards and other data visualizations. An AI feature can review the results for faster analysis, offering insights into key trends. Product teams can then test their products, compile customer feedback and make adjustments as needed to refine the final product.   

• Key features: Online survey and form templates; data visualizations like charts; AI-powered data analysis for faster insights. 
• Pricing: Plans start at $30 per user per month. 
• Rating: 4.6/5 on Capterra; 4.4/5 on G2. 

8. Amplitude

Amplitude is a user analysis tool that helps companies personalize the user experience. The platform takes note of key customer behaviors — such as the number of times a user interacts with a product or site and how long each session lasts — and can group customers into segments of those who dropped off and those who remained buyers. Tasks like collecting data and building dashboards can be automated, making product analytics more seamless. 

• Key features: Analytics on key customer behaviors; ability to arrange customers into segments; automations for smoother workflows. 
• Pricing: A free plan is available, with paid plans starting at $49 per month when paid annually. 
• Rating: 4.6/5 on Capterra; 4.5/5 on G2.

9. Figma

Figma aims to simplify collaboration between design and development personnel. Multiple team members can work on prototype designs simultaneously while receiving real-time updates and stakeholder feedback. FigJam whiteboards also make it easier to collectively build workflows, diagrams and other visuals. Once product teams are ready to pass on work to engineering, they can use Figma’s development mode for cross-department communication.  

• Key features: Design tool that facilitates real-time collaboration; whiteboards that support collective visuals; dev mode for cross-department tasks. 
• Pricing: A free plan is available, with paid plans starting at $15 per user per month. 
• Rating: 4.7/5 on Capterra; 4.7/5 on G2. 

10. Miro

Miro offers a range of visual tools for seemingly every stage of the product development process, from wireframing to product roadmapping. Teams can communicate ideas and share insights through shapes, flowcharts, journey maps and mind-mapping features. For example, users can convert elements into cards — which they can fill with more details about a task — and add these cards to a kanban board, simplifying progress tracking. In addition, Miro Assist can automatically generate certain elements like mind maps and diagrams.  

• Key features: Visual elements like flowcharts and journey maps; Miro cards and kanban boards help teams organize projects and tasks; auto-generating capabilities for convenience. 
• Pricing: A free plan is available, with paid plans starting at $8 per user per month. 
• Rating: 4.7/5 on Capterra; 4.7/5 on G2.

11. Airfocus

Airfocus provides software for building visual product roadmaps and viewing dependencies for each task. Teams can properly manage tasks and workloads with the software’s prioritization tool, arranging to-do’s based on OKRs, scoring frameworks and user data. To design customer-centric products, teams can set up public-facing sites for collecting feedback and can compile insights from separate channels into a single inbox. 

• Key features: Roadmap-building software; prioritization tool for organizing tasks; inboxes for gathering user feedback in a single location. 
• Pricing: Plans start at $59 per user per month when paid annually. 
• Rating: 4.5/5 on Capterra; 4.4/5 G2. 

12. Asana

Asana is a work management platform that gives teams a bird’s-eye view of all project details, arranging tasks, timelines and updates. Dashboards are available to track each member’s progress toward goals and visualize metrics in different chart formats. In addition, Asana AI can offer suggestions, automate workflows and generate reports, updates and content. All of these features are intended to help teams launch high-quality products in less time.   

• Key features: Dashboards for monitoring tasks and updates; charts for visualizing goals and project progress; AI tool for automating a variety of processes.
• Pricing: A free plan is available, with paid plans starting at $10.99 per user per month when paid annually. 
• Rating: 4.5/5 on Capterra; 4.4/5 on G2. 

13. ClickUp

ClickUp is branded an “everything app” that aims to increase productivity for various departments, including product development. The platform offers a template for running sprints and a range of visualizations for tracking productivity, workloads, customer data and other factors. Teams can use kanban boards to stay on top of tasks as well. To jumpstart the product development process, an AI feature can even generate roadmaps and product ideas.      

• Key features: Templates for planning product sprints; kanban boards provide visuals for tracking factors; AI tool that generates roadmaps and ideas.  
• Pricing: A free plan is available, with paid plans starting at $7 per user per month. 
• Rating: 4.6/5 on Capterra; 4.7/5 on G2. 

14. Slack

Slack is a messaging platform that lets teams sort conversations into channels and threads, so members can have more focused discussions. Teams can use a canvas feature to add files, videos and images while allocating tasks and tracking progress through Slack’s list tool. Slack’s AI feature also supports productivity by answering questions, finding information and summarizing conversations. Product teams can then coordinate workloads, keep members in the know and share updates with other departments.  

• Key features: Channels for organizing conversations; canvas feature for uploading images, videos and other files; AI tool that can quickly navigate Slack.
• Pricing: A free plan is available, with paid plans starting at $7.25 per user per month when paid annually. 
• Rating: 4.7/5 on Capterra; 4.5/5 on G2.

Frequently Asked Questions