Expert Contributors Articles

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Omar Rabbolini Omar Rabbolini
Updated on April 24, 2024

Building Mobile Apps In 2020: An Entrepreneur’s Guide

With more and more people using Android devices, companies leave money on the table by releasing apps just for iOS. But how can you keep costs down while developing an app for two markets? Here are some ideas.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Should You Build Your Own Newsletter Tool?

Sometimes you have reject the newsletter-in-a-box and start from scratch.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Does Your Team Trust You?

Survival metrics are a great tool to build trust both among your team and, more broadly, for your work throughout your entire company.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Want to Make Better Products? Build Better Case Studies With This Method.

Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines.

Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Why You Should Build for Your Actual User, Not Your Aspirational One

Too often, a product’s best features are accessible to only a small number of its users. Make sure you don’t fall into this trap.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Build Your Product to Target Product-Market Fit

Turn your customer’s business needs into key benefits, then start building.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

Build Better Products by Creating Better Case Studies

Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines.

Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Alex Hughes Alex Hughes
Updated on April 24, 2024

10 Unexpected Books That Will Boost Your Product Manager Skills

Product management places a premium on a multidisciplinary approach. These books will help you adopt one.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

This Is the Single Best Way to Combat Burnout in Your Product Org

In most cases, burnout isn’t your fault. It's a result of failures caused by the organization as a whole to adequately define success metrics and prioritize work around them.