Customer friction is any step in the customer experience that impedes the customer from buying the product, having success with the product, or finding value in the product.
The word “compliance” might make startup founders shudder as they think of onerous, time-consuming processes that bog down their operations. But our expert says modern compliance doesn’t have to be that way.
In 1988, I wanted to grow Intel by expanding our reach into computer networking but we needed to acquire another company with the right infrastructure — and fast.
