Expert Contributors Articles

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Darrell Alfonso Darrell Alfonso
Updated on January 03, 2024

Do You Need a Proprietary Martech Stack?

Proprietary tech stacks for marketing are customizable and can be cost effective. They also require time and talent to build. Here’s how to decide.

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Rod Garcia Rod Garcia
Updated on January 03, 2024

Here’s How to Improve Your Workflow This Year

Prioritize tasks, eliminate distractions and make time for deep work to rev up your workflow.

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Mark Cattini Mark Cattini
Updated on January 03, 2024

How to Get Your CEO and CMO in Sync

Companies can achieve great growth when chief marketing officers and CEOs align on values, stakeholders and the language they use when communicating company messages.

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Thomas Peham Thomas Peham
Updated on December 27, 2023

Why Consumers Don’t Trust AI-Driven Recommendations

Data shows that there’s emerging skepticism surrounding AI in consumer decision-making. Why is there a disconnect and what should brands keep in mind?

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Sofie Roux Sofie Roux
Updated on December 27, 2023

3 Tips for a Human-Centered Design Process

Keeping your end user in mind through all stages of the product life cycle will help you deliver a resource people will actually want. Follow these tips for a more user-centric design process.

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Afroz Chakure Afroz Chakure
Updated on December 22, 2023

What Is Logistic Regression?

Are you getting started with logistic regression theory but not sure where to begin? This tutorial will walk you through the basics.

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Antonia Bowring Antonia Bowring
Updated on December 21, 2023

How to Foster Alignment and Cooperation While Diffusing Conflicts

Being able to have difficult conversations is a necessary skill in today’s workforce. Here’s how to strike a balance between a “soft” and “hard” approach.

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Krishna Subramanian Krishna Subramanian
Updated on December 21, 2023

4 Ways Unstructured Data Management Will Change in 2024

The rapid growth of AI will reshape key aspects of data management.

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Indhumathy Chelliah Indhumathy Chelliah
Updated on December 21, 2023

How to Plot Graphs Using the DiagrammeR Package in R

DiagrammeR is a package in R that is used to create graphs and flowcharts using graphviz and mermaid. 

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Kevin Miller Kevin Miller
Updated on December 21, 2023

How to Align Your Physical Assets With Your Business Goals

The wealth of data that the digital transformation has made available enables companies to proactively manage their hardware. Our expert explains how you can take advantage of this new world.

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