Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 22, 2024

Is Your Product’s Price a Problem?

It’s either too high, too low or just doesn’t communicate the proper value.

Image: Shutterstock / Built In
Rajesh Midha Rajesh Midha
Updated on April 22, 2024

Is Your Brand Ready for a Post-Digital World?

With digital transformation now the norm for companies, and with many having accelerated their strategies due to Covid, what should brands do to stand out in an increasingly crowded digital world?

Nick O'Brien Nick O'Brien
Updated on April 22, 2024

4 Key Lessons From Launching a Physical Product in a Digital Era

When COVID upended everyday life, we saw an opportunity to make a difference. In the process, we learned a lot about what it takes to get a company off the ground during a worldwide pandemic.

Shelley Iocona Shelley Iocona
Updated on April 22, 2024

5 Organizational Design Methods for Maximizing Potential

Reinvigorate your organization by starting with your employees.

Andre Schindler Andre Schindler
Updated on April 22, 2024

How to Build Your Team’s Resilience

Adopt organic leadership to build teams ready to adapt.

Walter Bender Walter Bender
Updated on April 22, 2024

How the Open-Source Movement Will Build a Better Future

From business leaders to students, everyone stands to benefit from the open-source movement.

Karie Kaufmann Karie Kaufmann
Updated on April 22, 2024

Why Your Company Should Strive for a Big Hairy Audacious Goal (BHAG)

Lots of companies had to totally redo their plans this year, but the ongoing pandemic has made the importance of a bold plan clearer than ever before.

Joe Procopio Joe Procopio
Updated on April 22, 2024

There’s One Big Catch to No-Code Startup Ideas

If you want your no-code business to take off, you have to treat it as a tool, not a business idea.

Zack Kertcher Zack Kertcher
Updated on April 22, 2024

How to Successfully Launch a Product in New Communities

Partner with collaborators from different fields to demonstrate how a product benefits both intended users as well as those outside the target market.

Susan Jeffers and Puneet Arora Susan Jeffers and Puneet Arora
Updated on April 22, 2024

How We Built a Company Without Killing Each Other

The married founders of a New York-based retail tech company offer advice to couples thinking of starting a business together.

Image: Shutterstock / Built In