Design + UX Articles

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Jeff Link Jeff Link
Updated on April 24, 2024

The New Product Development Process: A Primer

Including the secret Steve Jobs reportedly didn’t tell us.

Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Using A/B Testing to Improve Conversions

How to get the most out of every experiment.

Akber Ahmed Akber Ahmed
Updated on April 24, 2024

How Product Discovery Can Lead You to a UX That Really Solves Customers’ Problems

You may have found the “perfect” solution, but will people actually use it?

Hal Koss Hal Koss
Updated on April 24, 2024

Empathy Maps: A Guide to a UX Mainstay

Sparking a conversation about how the user really feels.

Lillian Xiao Lillian Xiao
Updated on April 24, 2024

7 Ways to Improve Your Design Feedback

It can be hard to give design feedback, but here are a few simple tips to make yours more effective.

John Jarosz John Jarosz
Updated on April 24, 2024

6 Ways to Bring Continuous Design into Product Innovation

The continuous design process allows teams to innovate quickly and solve problems as they go.

Image: Shutterstock / Built In
Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Deborah Bone Deborah Bone
Updated on April 23, 2024

These Small Changes in Interface Design Could Save You From Big Legal Headaches

Users must be notified of terms in a conspicuous manner and assent unambiguously, so consider your design options carefully. And make sure your counsel reviews changes until the final moment before launch.

Edward Hearn Edward Hearn
Updated on April 23, 2024

Scope Creep: What It Is and How to Fix It

Scope creep is a pernicious problem that can spike a budget and tank a project. Solving it before it begins is your best bet.

Image: Shutterstock / Built In
Owen O’Donoghue Owen O’Donoghue
Updated on April 23, 2024

Web3 Games Need to Focus on Fun Over Financials

People will adopt Web3 gaming when they’re given the proper motivation.

Image: Shutterstock / Built in

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