In the big data arms race, companies might be tempted to invest heavily in sophisticated predictive models. But when it comes to forecasting, bigger isn’t always better.
Data science requires a range of sophisticated technical skills. Don’t let that expertise get in the way of critical thinking, though, or you could end up doing more harm than good for your business partners.
Data analysts should work with data to derive insights for a business, but too often they spend most of their time on prepwork. Here’s how you can fix that problem.
