Big Data Articles

Michael Hines

Updated on April 18, 2024

Better running shoes and sports bras are made after analyzing millions of data points.

Agencies and brands are testing a new Amazon advertising platform with data-enhanced ad targeting and attribution.

Nicky Watson

Updated on April 16, 2024

Companies can and should be more careful when it comes to gathering and using consumer data.

Stephen Gossett

Updated on April 15, 2024

Regulations require companies to field data deletion requests. Complying is harder than it sounds.

Retail giants like Nordstrom are tapping engineers and data scientists to connect web, mobile and in-store experiences.

Matt Brown

Updated on April 15, 2024

If you’re shopping around for a data warehouse, read on.

PepsiCo’s big data platform Pep Worx is transforming how the company works with retailers.

Artem Oppermann

Updated on April 15, 2024

Data silos create unnecessary overhead and additional work when multiple departments maintain their own versions of the same data. Here’s how to spot and mitigate your data silos.

Edward Hearn

Updated on April 15, 2024

Stratified sampling is a method of data collection that offers greater precision in many cases. This guide introduces you to its methods and principles.

Dawn Kawamoto

Updated on April 12, 2024

These structured data testing tools will help you stomp out bugs and optimize your website for SEO.