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Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

How ReviewMeta's Software Checks for Fake Amazon Reviews

ReviewMeta protects online shoppers from black hat marketing.

Hal Koss Hal Koss
Updated on April 23, 2024

Product ‘Drops’ Aren’t Just for Sneaker Brands

Why drops are spreading from streetwear to software.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Ghosted by a Journalist? No Need to Be Scared.

It could be bandwidth — or it could be that they’re just not that into you.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Marketing Strategies for Adjusting to the Post-Pandemic World

The rules have changed, and many of the old marketing approaches no longer apply.

Hal Koss Hal Koss
Updated on April 23, 2024

Your Problem Isn’t Marketing or Sales. It’s Brand Positioning.

Breaking down the positioning process for B2B SaaS companies.

Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Lacking Podcast Analytics Make Targeted Ads Tricky

Podcasting’s ancient infrastructure makes targeting and performance data hard to come by.

Mae Rice Mae Rice
Updated on April 23, 2024

Podcast Advertising Is About Quality Over Quantity

Each podcast ad is a special flower. And it works.

Hal Koss Hal Koss
Updated on April 23, 2024

Influencer Marketing Has a New Edge: College Athletes

Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.