Jye Sawtell-Rickson

Senior Data Scientist at Meta

Expertise: Data science, artificial intelligence, algorithms

Education: Imperial College London, The University of Queensl

Jye Sawtell-Rickson is a senior data scientist at Meta in London. Sawtell-Rickson has worked on a wide variety of data science and analytics applications ranging from recommendation engines, delivery time prediction algorithms, logistic optimization problems, sales forecasting and customer segmentation models.

He has held positions at corporate firms including Meta, Rakuten and KPMG as well as in the startup industry in Asia. This work has spanned many sectors including e-commerce, finance, cybersecurity and now, the metaverse. During his career, he has also held roles as a product manager and marketing manager which gives him a wide set of viewpoints to bring to his analytics work.

13 Articles

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on June 29, 2023

What Is Augmented Reality (AR)?

Augmented reality technology places digital artifacts into the real world by way of a smartphone or headset. Here’s how AR works and some interesting applications.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on September 03, 2024

What Is a Deepfake?

Deepfakes are artificial media produced using deep learning techniques and a portmanteau of “deep learning” and “fake.” Deepfakes replace features on one image with those of another.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on June 17, 2025

What Is the Fibonacci Sequence?

The Fibonacci sequence is a series of numbers in which each number equals the sum of the two that precede it. For example, 0, 1, 1, 2, 3, 5, 8, 13, 21 and so on.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on September 27, 2023

What Is Data Analytics?

As a practice, data analytics is critical for the operation of modern businesses and the basis for much scientific research.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on March 15, 2023

What Are Web Analytics?

Web analytics refer to the practice of understanding the online behavior of people and turning that behavior into actionable insights to optimize a website or product.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on June 24, 2025

What Is Computer Vision?

Computer vision is a field of artificial intelligence that trains computers to see, interpret and understand the world around them through machine learning techniques. Here’s how it works, why it matters, how it’s used and some challenges to keep in mind.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on September 16, 2025

What Is PyTorch?

PyTorch is an open-source machine learning framework used for training deep neural networks.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on March 15, 2023

Why SQLZoo Is the Best Way to Practice SQL

Whether you’re applying to new jobs or trying to upskill in your current role, SQLZoo is a great place to hone your skills. Here’s how to get started.

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Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on March 15, 2023

Use Doc2Vec to Practice Natural Language Processing. Here’s How.

In this practical approach to NLP, I’ll show you how to use Doc2Vec to create product tags and get the most out of your machine learning.

Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on July 26, 2022

Food Delivery Time Prediction: How Does It Work?

It’s not just Google Maps…but it is a little bit Google Maps.

Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on November 28, 2022

Is AI the Future of Sports?

AI is quickly changing the face of traditional gaming and sports. Whose side are you on?

Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on March 15, 2023

Delivering With Data: How Data Systems Add Value to Your Operations

Here’s a powerful example of how your company can put data to work.