Jye Sawtell-Rickson
Senior Data Scientist at Meta
Expertise: Data science, artificial intelligence, algorithms
Education: Imperial College London, The University of Queensland

Jye Sawtell-Rickson is a senior data scientist at Meta in London. Sawtell-Rickson has worked on a wide variety of data science and analytics applications ranging from recommendation engines, delivery time prediction algorithms, logistic optimization problems, sales forecasting and customer segmentation models.

He has held positions at corporate firms including Meta, Rakuten and KPMG as well as in the startup industry in Asia. This work has spanned many sectors including e-commerce, finance, cybersecurity and now, the metaverse. During his career, he has also held roles as a product manager and marketing manager which gives him a wide set of viewpoints to bring to his analytics work.

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13 Articles
Augmented reality (AR) image of a person playing Pokemon Go, an AR game, on a bike path.
Mar 03, 2023
Augmented reality technology places digital artifacts into the real world by way of a smartphone or headset. Here’s how AR works and some interesting applications.
Deepfake image of a woman's face. She wears dark lipstick and we can see a kind of virtual net cast over her face and square brackets around her head.
Jan 23, 2023
Deepfakes are artificial media produced using deep learning techniques and a portmanteau of “deep learning” and “fake.” Deepfakes replace features on one image with those of another.
Fibonacci sequence image of a seashell’s spiral demonstrating the fibonacci sequence occurring in nature
Jan 23, 2023
The Fibonacci sequence is a series of numbers in which each number equals the sum of the two that precede it. For example, 0, 1, 1, 2, 3, 5, 8, 13, 21 and so on.
Data Analytics showing analytics dashboard
Dec 22, 2022
As a practice, data analytics is critical for the operation of modern businesses and the basis for much scientific research.
Web Analytics graphs showing data
Dec 22, 2022
Web analytics refer to the practice of understanding the online behavior of people and turning that behavior into actionable insights to optimize a website or product.
Computer Vision picture of road with cars and artificial intelligence mapping
Dec 21, 2022
Computer vision is a field of artificial intelligence (AI) that trains computers to see, interpret and understand the world around them through machine learning techniques
PyTorch torch being held
Dec 19, 2022
PyTorch is an open-source machine learning framework used for training deep neural networks.
Jul 26, 2022
Whether you’re applying to new jobs or trying to upskill in your current role, SQLZoo is a great place to hone your skills. Here’s how to get started.
Jun 13, 2022
In this practical approach to NLP, I’ll show you how to use Doc2Vec to create product tags and get the most out of your machine learning.
May 31, 2022
It’s not just Google Maps…but it is a little bit Google Maps.
Mar 08, 2022
AI is quickly changing the face of traditional gaming and sports. Whose side are you on?
data-systems-operations package delivery drone in front of a house
Jan 06, 2022
Here’s a powerful example of how your company can put data to work.