Web Analytics Articles

Sorted By: Most Recent
Nick Babich Nick Babich
Updated on April 20, 2024

7 Essential Metrics to Track on Your Website

Analytics tools provide website owners with so much information that it can be hard to know what to pay attention to in order to improve your performance. These metrics are the ones that matter most.

Ruth Burr Reedy Ruth Burr Reedy
Updated on April 19, 2024

Google Analytics 4: What You Need to Know Now

A quick-and-dirty guide to the big changes coming in 2023.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on March 15, 2023

What Analytics Translators Do (and What Skills They Need)

Is “analytics translator” a title or a skill set? Yes.

Image: Shutterstock
Kerry Halladay Kerry Halladay
Updated on March 15, 2023

Get Your Infrastructure Ready for Real-Time Analytics

Learn how these four companies did it.

Jye Sawtell-Rickson Jye Sawtell-Rickson
Updated on March 15, 2023

What Are Web Analytics?

Web analytics refer to the practice of understanding the online behavior of people and turning that behavior into actionable insights to optimize a website or product.

Image: Shutterstock / Built In