Top Product Marketing Manager Jobs

Own messaging and positioning for the self-serve product journey from signup to expansion. Partner with Growth PM and Lifecycle to create, test, and iterate onboarding, in-app, email, and upgrade copy. Build messaging frameworks, guidance by segment, and analyze experiment results to improve activation and expansion.

Own positioning, messaging, and go-to-market for developer-facing products. Lead launches, pricing, and cross-functional programs; gather market and competitive intelligence; enable sales; produce technical copy and content; drive discoverability for AI agents; influence roadmap and revenue KPIs.

Lead product marketing for a B2B SaaS warehouse analytics platform: define messaging, positioning, pricing, go-to-market plans, sales enablement, customer lifecycle programs, competitive analysis, and cross-functional launch coordination.

Own industry- and persona-specific positioning, sales enablement, launches, content, demos, and operational processes. Build playbooks, assets, and systems so GTM teams can scale across verticals while partnering with core product marketing and PM teams.

Lead execution of product marketing programs for Merkle Science: positioning, messaging, launches, HubSpot-driven campaigns, events, sales enablement, and performance tracking to drive adoption and pipeline across crypto, financial, and government customers.

Lead go-to-market strategy and messaging for Zscalers Zero Trust Cloud. Translate complex cloud networking and security differentiators into clear narratives, create compelling content and presentations, align with product and GTM teams, and drive adoption across hybrid cloud workloads and CSP ecosystems (AWS, Azure, GCP).

Lead product positioning, messaging, market strategy, and go-to-market execution for fintech infrastructure products spanning payments, cards, lending, deposits, compliance, and digital assets. Translate complex technical capabilities into compelling narratives for fintech operators, developers, executives, and sales teams. Synthesize market and competitive insights, develop launch strategies, align cross-functional stakeholders, and enable pipeline growth and brand differentiation.

Manage the Ads product and platform lifecycle, define AI strategies, drive measurement and insights, and lead a PM team for performance marketing.

Own Viant’s commercial product marketing system, including core narratives, agency and vertical pitches, solution modules, and sales-facing content. Partner with Sales, Product Marketing, Product, Design, and executives to improve positioning and seller productivity. Govern Highspot content, analyze usage, conduct customer interviews, synthesize Gong and field insights, and translate recurring customer needs and objections into scalable messaging, pitch materials, and enablement resources.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Build WorldStrides’ product marketing foundation across its educational travel portfolio. Develop positioning, messaging, competitive analysis, and audience research; own go-to-market launches; create sales enablement tools; train Sales teams; and evaluate launch and campaign performance. The role partners closely with Product, Sales, and Marketing to improve differentiation, sales confidence, win rates, and conversion through consistent messaging and ongoing testing.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Develop and execute go-to-market strategies and messaging for new AI-driven product features. Manage external creative vendors, create sales enablement materials, conduct market and competitive research, gather customer insights, drive content across channels, and measure campaign and adoption performance while collaborating closely with Product, Engineering, Sales, and Solutions teams.

Lead global product marketing for AspenTechs Industrial AI portfolio. Define positioning, messaging, go-to-market and launch strategy for AI-enabled offerings, create sales enablement and customer content, and align cross-functional teams to translate complex technical capabilities into clear business value and drive adoption and demand.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Develop market requirements, product strategy, pricing, and product lifecycle for ECI division semiconductor products. Conduct market research and competitive analysis, define new product business plans, own product positioning and customer engagement, support pre- and post-sales, and manage regional/account penetration and adoption. Collaborate with engineering, manufacturing, and sales. Travel 30–40%.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead product marketing for Turing’s Frontier AI business by developing positioning, messaging, launch plans, technical content, customer research, competitive intelligence, and sales enablement. Partner with AI researchers, Sales, and Customer Success to translate complex AI capabilities into compelling value propositions, support product adoption, and inform roadmap decisions through customer and market insights.

Lead positioning, narrative, and go-to-market for Linktree's SMB and Workspaces products to acquire businesses, drive free-to-paid conversion, and increase seat expansion. Build personas, influence product strategy, run GTM launches, create education assets, and coordinate cross-functionally while tracking funnels and competitive intelligence to improve acquisition, activation, retention, and internal alignment.

Lead product marketing for digital Revenue and Customer Experience products: define roadmaps, create business requirements, oversee IT delivery, analyze competition, set success metrics, and prioritize product enhancements to improve revenue and customer satisfaction.

Lead product marketing efforts for AI-driven customer service solutions, involving messaging, positioning, cross-functional collaboration, and customer alignment.

Lead enterprise product marketing and demand generation for Cloaked's enterprise vertical. Build a zero-to-one marketing playbook (ABM, paid, webinars, events), own event strategy and execution, drive MQL→SQL handoff with sales, create enablement assets (battlecards, case studies, decks), and partner with product and engineering to support launches and feedback loops. Measure sourced/influenced pipeline and scale repeatable processes.

Lead high-velocity growth experimentation across the acquisition funnel—landing pages, OTP flow, checkout, paywall, and onboarding. Build new acquisition funnels with engineering, improve conversion and CAC, partner with paid teams to scale efficiently, and own experiment and tracking infrastructure (PostHog, server-side GTM, CAPI, S2S).

Lead enterprise product marketing for Resolve AI, defining positioning, messaging, and GTM playbooks. Drive launches, create technical content, enable sales, gather customer insights, and partner with product, engineering, and growth to increase awareness, adoption, and revenue.

The Product Marketing Manager develops strategies for product success, collaborates with teams, provides training and marketing support, and analyzes market data to drive product adoption and improvements.