Viant is seeking a hands-on Product Marketing Manager to build and own the foundational commercial content system that supports our Sales organization.
This person will create and manage the pitches, playbooks, solution briefs, product guides, proof points, and reusable solution modules that help sellers communicate Viant’s value and win business. They will bring strong ad tech fluency, narrative judgment, content skills, and stakeholder management to translate complex capabilities into clear, compelling customer stories.
The role will partner closely with Sales, Sales Strategy, Product Marketing, Product, Design, and subject-matter experts. It is an execution-oriented role with meaningful ownership: the person will personally research, synthesize, write, edit, and build content while establishing the systems that keep it accurate, accessible, and useful. They should also be comfortable using AI tools and agentic workflows to improve research and content-development processes.
THE DAY-TO-DAY- Build and maintain Viant’s core commercial content portfolio, including the Viant Narrative, Agency and Vertical Pitches, sales plays, solution briefs, product guides, FAQs, proof-point libraries, and customer-facing presentations.
- Synthesize inputs from Product, Product Marketing, Sales, customers, and subject-matter experts into clear narratives organized around customer problems, business outcomes, and relevant Viant capabilities.
- Translate Viant’s capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into practical, customer-ready content.
- Partner with Sales and Sales Strategy to understand field needs, prioritize high-impact work, and turn recurring requests into scalable content and repeatable commercial plays.
- Own the commercial content system, including Highspot organization, tagging, publishing, searchability, version control, usage, and archiving.
- Use customer interviews, Gong insights, win/loss feedback, and AI-assisted workflows to improve messaging, content quality, and the effectiveness of sales materials.
- Sales has confidence in the quality, accuracy, relevance, and accessibility of Viant’s core materials.
- Complex product capabilities are consistently translated into clear, differentiated commercial narratives.
- Common field needs are addressed through reusable content and repeatable plays rather than one-off requests.
- Highspot serves as a trusted source of truth with less duplication and stronger adoption.
- Customer and seller insights regularly improve pitches, messaging, objection handling, and solution stories.
- 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
- Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
- Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
- Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
- Strong understanding of how media is planned, bought, optimized, and measured.
- Excellent writing, editing, presentation, organizational, and project-management skills.
- Strong stakeholder-management skills and the ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
- Experience with Highspot or a similar content platform is preferred.
- Expertise in CTV, identity, media planning, media measurement, attribution, or omnichannel activation is a plus.
- Curiosity and comfort using generative AI tools to improve research, synthesis, writing, and content-development workflows.
- Bachelor’s degree required.
Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
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Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
Skills Required
- 5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role
- Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem
- Experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations
- Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption
- Ability to translate customer and field insights from Gong, customer interviews, and sales feedback into positioning, messaging, and scalable enablement
- Exceptional writing, communication, and presentation skills
- Strong cross-functional collaboration, project management, and organizational skills
- Bachelor's degree
What We Do
Viant® is a publicly traded (Nasdaq: DSP) people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments. Viant’s proprietary, first-party data is linked to 115 million households, over 1 billion connected devices, and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners to enable scaled and accurate audience targeting and attribution. Viant is an Inc. Best Places to Work award winner and Adelphic is featured on AdExchanger’s Programmatic Power Players list.
