Founding Growth

Reposted 2 Days Ago
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San Francisco, CA, USA
In-Office
100K-140K Annually
Mid level
Food • Manufacturing
The Role
Develop and execute go-to-market strategies and messaging for new AI-driven product features. Manage external creative vendors, create sales enablement materials, conduct market and competitive research, gather customer insights, drive content across channels, and measure campaign and adoption performance while collaborating closely with Product, Engineering, Sales, and Solutions teams.
Summary Generated by Built In

Company Description

Lance is revolutionizing the hospitality industry with autonomous AI agents that handle tasks such as answering calls, closing sales, and managing operations, enabling teams to focus on guests. Trusted by leading hotel groups in the United States, Lance supports over 90 hotels, including renowned brands like Marriott, Hilton, and Hyatt. Built on advanced Computer Use Agent technology, Lance's AI agents integrate seamlessly with hotel software, make real-time decisions, and execute complex multi-step tasks efficiently. By automating operational workflows, Lance empowers hotels to deliver enhanced guest experiences.

Role Description

Hotels run on people, and Lance gives those people superpowers. We're looking for our Founding Growth hire to tell that story to the world, and to help write it.

You'll own how Lance shows up in the market. That means building and running the go-to-market playbook for our founders' social presence, new features, and product launches, and sharpening the message that sets Lance apart in hospitality and AI. You won't just plan content, you'll make it. You'll pick up the camera, film and edit yourself, and bring in videographers and creative partners when a moment calls for something bigger.

You'll sit at the center of the company, working closely with GTM, Product, and Engineering so you know what we're building before anyone else does. Then you'll turn it into the tools that win deals: pitch decks, demos, case studies, and objection-handling guides for Sales and Solutions.

You'll talk to hotel operators, dig into competitors, and spot the openings others miss, then feed what you learn back into both our marketing and our product. You'll drive content across our website, email, and outbound channels to fill the pipeline, and you'll measure everything, so you always know what's working and how to make it work better.

If you want to build a brand from day one, ship fast, and see your work move real deals at a YC company redefining how hotels operate, this is your seat.

Qualifications

  • Work 996 In-Person San Francisco

  • Experience in Marketing, Growth, Content or related roles in B2B SaaS or AI companies

  • Strong ability to translate technical products (AI, automation, or software platforms) into clear business value

  • Proven track record of executing successful marketing campaigns, go-to-market strategies, and product launches

  • Excellent written and verbal communication skills, with experience creating sales and marketing collateral

  • Analytical mindset with experience in market research, customer insights, and performance tracking

  • Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams

  • Strong ownership mentality and comfort working in a fast-paced startup environment

  • Familiarity with hospitality, travel technology, or vertical SaaS is a plus

  • Bachelor’s degree in Marketing, Business, Communications, or a related field

Total Compensation

Competitive cash, meaningful equity, and a performance bonus, all based on experience.

About Lance

Autonomous AI agents that answer calls, close sales, and run operations, so your team can focus on guests. Trusted by some of the top hotel groups in the US, supporting 50+ hotels across brands like Marriott, Hilton, and Hyatt

Skills Required

  • Work 996 In-Person San Francisco
  • Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
  • Ability to translate technical products (AI, automation, software platforms) into clear business value
  • Proven track record of executing go-to-market strategies and product launches
  • Excellent written and verbal communication skills; experience creating sales and marketing collateral
  • Analytical mindset with experience in market research, customer insights, and performance tracking
  • Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams
  • Strong ownership mentality and comfort working in a fast-paced startup environment
  • Experience managing third-party vendors and creative partners (videographers, agencies)
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Familiarity with hospitality, travel technology, or vertical SaaS

Lance, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lance, Inc. and has not been reviewed or approved by Lance, Inc..

  • Healthcare Strength — Health insurance and overall benefits are often characterized as good or great, indicating solid medical, dental, and vision coverage. Feedback suggests insurance is a frequently cited strength for eligible roles.
  • Retirement Support — Historical information points to a structured 401(k) with a defined employer match, signaling meaningful retirement benefits. Evidence indicates established retirement programs for eligible employees.
  • Wellbeing & Lifestyle Benefits — Paid holidays and time-off elements are noted positively in some contexts, contributing to perceived overall benefits strength. Feedback suggests standard corporate perks are present for certain employee groups.

Lance, Inc. Insights

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The Company
HQ: Charlotte, NC
Year Founded: 1913

What We Do

Lance, Inc. is an American manufacturer and marketer of snack foods, specializing in sandwich crackers and cookies. Founded in 1913 in Charlotte, North Carolina, the company is now a subsidiary of the Campbell Soup Company through its acquisition of Snyder's-Lance. The company produces a wide range of hearty snack products distributed through various retail and convenience channels across the United States.

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