Top Marketing Analyst Jobs

Drives B2B growth marketing analytics across acquisition, lifecycle, and revenue channels. Builds dashboards, funnel views, KPI frameworks, cohort analyses, forecasting models, and automated reporting. Evaluates experiments, attribution, campaign performance, and pipeline contribution while recommending data-backed optimization decisions. Partners with Demand Generation, Content, Product Marketing, Sales, and Revenue Operations teams to improve funnel efficiency and clarify marketing ROI.

Create and optimize SEO articles, web copy, social and email content, campaign assets, landing pages, and multimedia marketing materials. Publish content through Page Builder, support events and digital initiatives, monitor social performance, use analytics and SEO insights to guide decisions, and collaborate with product marketing, demand generation, creative, events, agencies, and freelancers. Conduct audience and competitive research while tracking content impact across owned channels.

Own and optimize the global Eloqua marketing automation platform. Build campaigns, nurture programs, workflows, forms, landing pages, segmentation, lead scoring, and integrations with Salesforce. Monitor platform health, deliverability, data quality, synchronization, compliance, and campaign performance. Partner with Marketing, Sales Operations, IT, Legal, and vendors to translate requirements into scalable solutions, troubleshoot issues, train users, maintain documentation, and establish governance standards.

Lead retention and loyalty strategies for banking customers: design and execute campaigns and tests, collaborate with insights and partners, manage approvals, budget reconciliation, and resolve issues to drive engagement and reduce attrition while ensuring compliance and channel integrity.

Supports performance marketing campaigns through asset research, campaign optimization, data analysis, A/B testing, KPI development, pacing monitoring, reporting, and creative ideation. Manages campaigns across major digital advertising platforms and translates performance data into actionable recommendations. Collaborates with creative and strategic teams to improve client outcomes and scale accounts.

Designs, builds, tests, and optimizes omnichannel customer journeys in Salesforce Marketing Cloud across email, SMS, outbound call, and direct mail. Translates marketing strategies into audience segmentation, personalization, testing, and activation plans. Uses SQL and SFMC capabilities to develop audiences, monitor campaign performance, troubleshoot issues, and improve customer outcomes. Collaborates with marketing, analytics, creative, product, Martech, and IT teams while maintaining data integrity, documentation, and control standards.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Analyze marketing performance, customer behavior, campaign effectiveness, and conversion rates to identify actionable improvements. Partner with marketing and web analytics teams to monitor goals, conduct A/B testing, perform deep analysis, integrate data sources, and translate complex findings into strategic recommendations. Present accurate insights to stakeholders and support marketing planning, analytics capabilities, and business growth.

The Lead Marketing Analyst will oversee brand media measurement, collaborate with teams to improve measurement frameworks, and deliver data-driven insights to inform marketing decisions.

Develop and execute digital media strategies and campaigns across search, display, video, paid social, and partner channels. Manage partner relationships, create presentations, conduct media testing and performance analysis, optimize campaigns with Analytics teams, identify root causes, provide recommendations, and craft conversion-focused ad copy.

Develop and optimize digital media strategies and campaigns across search, display, video, paid social, and partner channels. Manage partner relationships, create presentations, conduct campaign analyses, identify testing opportunities, collaborate with analytics teams, and craft conversion-focused ad copy. The role requires strong analytical, problem-solving, organizational, communication, and digital marketing platform skills.

Develops and executes digital media strategies across search, display, video, paid social, and partner channels. Manages media campaigns and partner relationships, creates presentations, conducts testing and deep-dive analyses, optimizes performance with Analytics teams, and writes conversion-focused ad copy. Requires strong analytical, problem-solving, organizational, communication, and presentation skills, along with experience using marketing platforms and Google Analytics.

The Performance Marketing Analyst manages and analyzes campaigns for mid-funnel traffic acquisition, ensuring data accuracy and collaboration with stakeholders. Responsibilities include campaign execution, performance analysis, and budget management.

Develops and optimizes automated digital marketing journeys across email, banking, websites, and social channels. Owns MCIF data and marketing automation platforms, builds audience segments, manages triggered communications, and ensures data quality and compliance. Analyzes campaign performance, member behavior, conversion, adoption, and ROI through dashboards and reports. Leads market research and translates insights into growth recommendations while partnering with IT, compliance, lending, retail, and agency teams.

Leads marketing planning and strategy operations by building planning frameworks, managing outlook and actuals reporting, driving annual planning and quarterly close, and maintaining data governance. Partners with Finance and Strategy and marketing leaders on budget execution, spend analysis, financial adjustments, executive reporting, and strategic initiatives. Develops scalable enablement materials and insights to support decision-making across the global marketing organization.

The Senior Performance Marketing Analyst leads data-driven insights for marketing campaigns, optimizing paid media through analysis and reporting. Requires 5+ years in marketing analytics.

Perform marketing analytics using SQL and dbt to measure channel performance, attribution, CAC/ROAS, and campaign lift. Build and maintain Looker dashboards and data models, automate reporting, support CRM targeting, and partner cross-functionally to inform marketing and finance decisions while ensuring data quality.

Develop and execute targeted, multichannel marketing campaigns for retail banking clients. Serve as a liaison among clients, agencies, vendors, and internal specialists; coordinate approvals and quality reviews; and create segment-tailored marketing materials. Responsibilities include creative briefs, concepting, copywriting, layouts, photography direction, proof approval, production specifications, data and print instructions, campaign schedules, presentations, and collateral inventory management.

Analyze data-driven marketing campaign performance by ingesting and sanitizing structured and semi-structured datasets, executing attribution and measurement processes, identifying campaign responders, and developing quantitative and qualitative analyses. Create reporting and visualization collateral using Excel, Power BI, Tableau, and similar tools, communicate insights, and collaborate with stakeholders to optimize marketing programs.

Tracks marketing performance across brands, locations, campaigns, and channels. Builds recurring reports and dashboards, monitors KPIs, analyzes trends and anomalies, tracks marketing budgets and vendor spending, compares actual costs with approved budgets, and provides data-driven recommendations to leadership. The role transforms marketing data into actionable business intelligence by investigating performance drivers and presenting clear insights.

The Performance Marketing Analyst will own marketing and sales reporting, analyze digital marketing data, and optimize marketing spend for business growth.

Supports demand generation and commercial growth by researching prospects, building lead lists, qualifying leads, coordinating outreach and meetings, and managing CRM records. Tracks pipeline activity, creates dashboards and reports, conducts market and customer research, supports events, and identifies sales-process bottlenecks. Provides analytical support for pricing, market opportunities, segmentation, and sales-performance decisions while partnering closely with commercial teams.

Analyze customer communication performance across email, phone, SMS, and retail channels; design A/B and multivariate tests; build CRM and marketing reporting; identify conversion opportunities; optimize customer journeys; and present actionable insights to marketing, sales, support, and BI stakeholders.

Manages the U.S. ancillary product portfolio’s commercial performance, including product strategy, positioning, pricing, forecasting, launches, market analysis, and growth initiatives. Partners cross-functionally with Sales, R&D, Regulatory, Quality, Manufacturing, Supply Chain, and Finance to achieve revenue, profit, and market share goals. Supports marketing communications, trade shows, digital channels, customer portals, promotional materials, and financial planning while resolving complex business issues and prioritizing customer and inventory needs.

Participate in a 24-month rotational marketing analyst program supporting brand strategy, campaigns, content, communications, audience research, media outreach, employee engagement, and marketing initiatives across BNY teams. Analysts gain exposure to product marketing, digital marketing, creative, events, market intelligence, marketing technology, and AI strategy while developing skills in marketing, analysis, collaboration, and communication.