Senior Marketing Analyst

At Aristocrat, we believe in the power of play and are on a mission to bring happiness to life through our world-class gaming content and technology. Our inclusive and ambitious culture drives our success, and we are looking for a Senior Marketing Analyst to join our outstanding team. This role is pivotal in crafting and optimizing our distributed marketing strategy through data-driven insights, ensuring flawless execution across our marketing campaigns. By joining us, you will have the outstanding opportunity to work with a dynamic distributed team and make a significant impact on our marketing initiatives.

What You'll Do

• Gather, analyze, and interpret data from different marketing channels to assess campaign value and return on investment.

• Lead post-campaign performance reviews and provide actionable recommendations to improve future campaigns.

• Understand business and marketing key objectives and translate complex datasets into clear, concise narratives that guide strategic marketing decisions.

• Find opportunities for optimization across marketing channels, customer segments, and touchpoints.

• Act as a vital analytics collaborator for global marketing teams, guaranteeing uniformity in measurement frameworks and critical metric definitions.

• Partner with marketing and data engineering teams to ensure marketing data accessibility, consistency, and accuracy.

• Promote the implementation of guidelines for marketing analytics across global teams.

• Contribute to the development and maintenance of measurement frameworks, including customer segmentation, attribution models, and media mix modeling.

• Support behavior and preference analysis using survey data, segmentation, and advanced statistical modeling.

• Assist with market research projects to identify trends and opportunities.

• Develop and maintain dashboards, reports, and executive presentations to effectively communicate insights to collaborators.

• Participate in cross-functional projects and perform other analytical duties as assigned.

What We're Looking For

• BA/BS or equivalent experience in Marketing, Business, Economics, Statistics, Data Analytics, or a related field.

• Minimum 5+ years of marketing analytics or data science experience with a strong focus on marketing performance.

• Advanced skills in data visualization tools such as Tableau, Power BI, or equivalent.

• Proficiency in SQL and at least one programming language (Python or R) for data analysis.

• Familiarity with marketing attribution, customer journey analysis, and multi-touch models.

• Familiarity with survey platforms (e.g., Qualtrics) is beneficial.

• Familiarity with the gaming sector is advantageous.

• Strong communicator with the ability to present complex data insights to both technical and non-technical audiences.

• High energy and resilience in a dynamic environment; strong attention to detail.

• Proven ability to thrive in a highly matrixed organization and work cross-functionally.

• Excellent interpersonal and relationship-building skills.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Pay Range

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.