Senior Marketing Analyst – Attribution & Analytics Strategy

Reposted 23 Days Ago
Hiring Remotely in United States
Remote
165K-185K Annually
Senior level
HR Tech • Information Technology • Software
The Role
Lead marketing attribution strategy, forecasting, and analytics to influence decisions and revenue growth while collaborating with cross-functional teams.
Summary Generated by Built In

Purpose in Every Position

At Velocity Global, we believe that success knows no borders—and it’s built by teams working together across them. Our unified, tech-enabled platform empowers businesses to hire, pay, and support talent in 185+ countries, making global growth not just possible, but seamless. Behind every expansion and every solution is a spirit of collaboration between our teams and the companies we serve. With AI-powered tools and human-first service, we simplify the complexity of global workforce management so businesses can focus on what matters: their people, their purpose, and their potential.

Where Your Work Moves the Needle.

At Velocity Global, every team member helps shape our success. When you join us, you don’t just fill a role—you live our values. They guide how we work, collaborate, and make an impact across borders. By bringing these principles to life, you’ll help us grow stronger, move faster, and lead the future of global work.



What Makes You a Great Fit

As our Senior Marketing Analyst, you'll focus on attribution, forecasting & analytics strategy. You won't just report on the past — you'll help predict and shape the future. This senior IC role is a rare opportunity to lead attribution strategy, full-funnel analytics, and predictive modeling across a global go-to-market organization. You'll partner cross-functionally with Marketing, Revenue Operations, Finance, and Data Engineering to build and evolve the systems, models, and insights that drive investment decisions and revenue growth. Your work will directly influence how we allocate resources, forecast pipeline, and define success.


How You'll Make an Impact:

  • Own Multi-Touch Attribution Models: Lead the design, implementation, and iteration of attribution models that accurately reflect our marketing influence across the buyer journey.
  • Forecasting & Predictive Analytics: Build and maintain predictive models that forecast pipeline, lead flow, conversion rates, and campaign ROI—helping Marketing and GTM teams plan with confidence.
  • GA4 Data Expertise: Integrate insights from Google Analytics 4 into broader attribution and performance reporting. Ensure website behavior data informs cross-channel analysis.
  • Analytics Infrastructure Development: Collaborate with engineering and ops to ensure the right data pipelines and system logic support consistent and scalable reporting.
  • Performance Dashboards: Build and maintain executive-ready dashboards in Looker (or similar tools) that track full-funnel KPIs, channel ROI, and marketing contribution to revenue.
  • Cross-Functional Alignment: Act as a key thought partner across Marketing, RevOps, and Finance, aligning on definitions, logic, and methodologies for funnel health and impact.

Let's Connect If You:

  • Experience: 7–10+ years in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment, EOR experience is a plus.
  • Attribution + Forecasting Expertise: Proven success designing multi-touch attribution models and applying predictive techniques to forecast performance and influence strategic decisions.
  • GA4 Fluency: Strong understanding of GA4 data structure, reporting, and integration into broader analytics frameworks.
  • Technical Skills: Advanced SQL and experience with marketing tech and BI tools such as Snowflake, Looker, Salesforce, Marketo, and Google Analytics.
  • Strategic Thinking: You think beyond metrics—you connect performance insights to business context and help shape the strategy.
  • Autonomous Execution: Comfortable operating independently at a senior level; able to lead complex workstreams with minimal direction.
  • Influence Without Authority: Confident presenting data-driven narratives to senior stakeholders/executives and aligning cross-functional teams around a common measurement framework.

If you're excited to define how a global marketing team measures success, predicts outcomes, and drives strategy through data—this role is built for you.

Our job titles may span more than one career level. The base pay depends upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified. 


Annualized Pay Range
$165,000$185,000 USD

Our Commitment to You

At Velocity Global, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

  • Flexible Time Off – Take the time you need to recharge.
  • Parental Leave – Support for growing families.
  • Health and Dental Insurance – Where applicable, to cover you and your loved ones.
  • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.

Please visit our career page for more information.

Velocity Global is an Equal Opportunity Employer.

We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Velocity Global are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. We’re committed to fostering an inclusive culture where every teammate can thrive and do the best work of their career—anywhere in the world.


Top Skills

Google Analytics 4
Looker
Marketo
Salesforce
Snowflake
SQL
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Denver, CO
784 Employees
Year Founded: 2014

What We Do

Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States.

Founded in 2014, the company has hundreds of employees across six continents, with plans to double in size in 2022.

As a work anywhere company, Velocity Global employees can create a work experience to fit their lifestyle, giving them the freedom to pursue their passion without the hassle of long commutes, rigid schedules and overlapping work-life demands. We empower people to live life fully, supported by a dynamic culture, growth opportunities and unique benefits. In the words of our founder, Ben Wright: “Professional experiences of a lifetime start here.”

Similar Jobs

DailyPay Logo DailyPay

Business Development Manager

Fintech • HR Tech • Payments • Social Impact • Financial Services
In-Office or Remote
2 Locations
850 Employees
100K-150K Annually

Motorola Solutions Logo Motorola Solutions

Account Manager

Artificial Intelligence • Hardware • Information Technology • Security • Software • Cybersecurity • Big Data Analytics
Remote or Hybrid
California, USA
21000 Employees
85K-95K Annually

Qualtrics Logo Qualtrics

Enterprise Account Executive

Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
Remote
United States
5000 Employees
110K-208K Annually

Northslope Technologies Logo Northslope Technologies

TechOps

Artificial Intelligence • Information Technology • Software • Analytics • Consulting • Generative AI
Remote or Hybrid
4 Locations
60 Employees

Similar Companies Hiring

Standard Template Labs Thumbnail
Software • Information Technology • Artificial Intelligence
New York, NY
10 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees
Scotch Thumbnail
Software • Retail • Payments • Fintech • eCommerce • Artificial Intelligence • Analytics
US
25 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account